Chrysler Group Reports November 2004 U.S. Sales Increase 9 Percent
- November Results Represent Eighth Consecutive Month of Year-Over-Year Sales Increases - Chrysler 300 Named Motor Trend's 'Car of the Year' for 2005 - Chrysler Brand Sets Sales Record; Sales Surge 55 Percent - Chrysler 300 Sales Surpass 10,000 Units for Seventh Consecutive Month - Minivan Sales Improve 29 Percent Year-Over-Year; Stow 'n Go(TM) Seating Feature Drives Showroom Traffic - Dodge Magnum Sales Increase 23 Percent Over October
AUBURN HILLS, Mich., Dec. 1 -- Driven by the youngest product lineup in the industry, Chrysler Group reported November U.S. sales of 164,280 units, an increase of 9 percent compared to November 2003 when 157,212 units were sold. November sales results represent the eighth consecutive month of year-over-year sales increases for the Chrysler Group. Retail sales increased six percent over last year. Sales figures are adjusted for the number of selling days and unadjusted figures are contained in the chart at the end of the release.
"We have completely reinvented the products in our showrooms this year, giving us the youngest product lineup in the industry," said Gary Dilts, Chrysler Group Senior Vice President - Sales. "Our showroom traffic is up and sales are improving thanks to customer response to our new products."
Sales for the Chrysler brand surged 55 percent to a record 50,440 units, led by the Motor Trend "Car of the Year" Chrysler 300, which posted sales of 11,506 units and marks the seventh consecutive month of sales surpassing 10,000 units. The Chrysler Pacifica achieved a second consecutive record month of sales, posting sales of 11,878 units, an all-time high and a 73 percent increase over November 2003 results. The Chrysler Crossfire set a sales record by posting sales of 1,047 units, an improvement of 67 percent compared to November 2003.
The Chrysler 300 was recently selected as "Car of the Year" by Motor Trend magazine, surpassing 23 competitors vying for the most recognized award in the automotive industry.
"The Chrysler 300 has completely sold itself since its introduction," said Dilts. "The excitement and desire this car has generated with customers far exceeded our expectations and is spilling over into our other products and spotlighting our entire product lineup."
Chrysler Group minivan sales improved 29 percent in November continuing to solidify its position as industry leader in the minivan segment. Led by models with Stow 'n Go(TM) seating, Dodge Caravan, the industry minivan leader, posted sales of 15,452 units, an increase of 14 percent, while Chrysler Town & Country sales surged 55 percent to 11,985 units.
"We are seeing tremendous traffic in our showrooms with customers asking for the Stow 'n Go(TM) feature on our minivans," said Dilts.
Jeep(R) brand sales decreased 21 percent to 30,730 units as the new Grand Cherokee continues to arrive in dealers' showrooms and existing Grand Cherokee stock is depleted. Sales of Grand Cherokee declined 32 percent to 13,372 units. Jeep Wrangler sales declined 27 percent to 4,078 and Jeep Liberty sales were down a modest 1 percent to 13,280 units.
Sales of the Dodge brand increased 4 percent to 83,110 units. Dodge Durango sales increased 44 percent to 10,717 units. Dodge Magnum sales increased 23 percent over October sales to 5,192 units.
Chrysler Group finished the month with 608,184 units of inventory, or an 89-day supply.
DaimlerChrysler Corporation U.S. Sales Summary Thru November 2004
Model Month Sales DR % Vol %
Curr Yr Pr Yr Change Change
Sebring 5,187 8,602 -37% -40%
Concorde 72 1,109 -93% -94%
300 11,574 1,413 753% 719%
Prowler 0 0 0% 0%
Crossfire 1,047 652 67% 61%
PT Cruiser 8,697 6,872 32% 27%
Pacifica 11,878 7,142 73% 66%
Town & Country 11,985 8,074 55% 48%
CHRYSLER BRAND 50,440 33,864 55% 49%
Wrangler 4,078 5,831 -27% -30%
Liberty 13,280 14,023 -1% -5%
Grand Cherokee 13,372 20,587 -32% -35%
JEEP BRAND 30,730 40,441 -21% -24%
Neon 7,944 8,760 -6% -9%
Stratus 7,306 7,262 5% 1%
Intrepid 147 2,504 -94% -94%
Viper 110 103 11% 7%
Magnum 5,192 0 0% 0%
Dakota 5,993 7,456 -16% -20%
Ram P/U 28,862 33,941 -11% -15%
Caravan 15,452 14,095 14% 10%
Durango 10,717 7,737 44% 39%
Ram Van/Wagon 456 774 -39% -41%
Sprinter Van 931 275 253% 239%
DODGE BRAND 83,110 82,907 4% 0%
TOTAL CHRYSLER
GROUP 164,280 157,212 9% 4%
TOTAL CG CAR 34,292 30,405 17% 13%
TOTAL CG
TRUCK 129,988 126,807 7% 3%
Selling Days 24 25
Sales CYTD DR % Vol %
Model Curr Yr Pr Yr Change Change
Sebring 95,672 91,664 4% 4%
Concorde 4,150 27,259 -85% -85%
300 99,405 23,469 324% 324%
Prowler 0 511 -100% -100%
Crossfire 13,700 3,410 302% 302%
PT Cruiser 106,464 97,317 9% 9%
Pacifica 81,325 48,197 69% 69%
Town & Country 127,980 129,104 -1% -1%
CHRYSLER BRAND 528,696 420,931 26% 26%
Wrangler 72,977 63,994 14% 14%
Liberty 154,601 147,387 5% 5%
Grand
Cherokee 161,931 184,305 -12% -12%
JEEP BRAND 389,509 395,686 -2% -2%
Neon 106,246 111,892 -5% -5%
Stratus 91,299 93,244 -2% -2%
Intrepid 7,774 73,376 -89% -89%
Viper 1,643 1,971 -17% -17%
Magnum 32,957 0 0% 0%
Dakota 97,893 103,729 -6% -6%
Ram P/U 392,508 409,252 -4% -4%
Caravan 217,363 214,541 1% 1%
Durango 124,884 98,316 27% 27%
Ram Van/Wagon 7,073 20,080 -65% -65%
Sprinter Van 8,899 1,602 455% 455%
DODGE BRAND 1,088,539 1,128,003 -3% -3%
TOTAL CHRYSLER
GROUP 2,006,744 1,944,620 3% 3%
TOTAL CG CAR 434,994 426,796 2% 2%
TOTAL CG
TRUCK 1,571,750 1,517,824 4% 4%
Selling Days 281 281
