Super Street Tuner Coursework Introduces Students to the Art of Compact Car Performance Enhancement

LOS ANGELES--Dec. 1, 20044, 2004--PRIMEDIA Enterprises, the worldwide brand licensing division for PRIMEDIA Inc. , the leading targeted media company, today announced the addition of the new SUPER STREET branded tuner curriculum to the Power and Performance, Hot Rod University training with Universal Technical Institute, Inc. , a nationwide provider of technical education training.

The addition of the SUPER STREET coursework is based on the training expertise of UTI and the growing popularity of automotive performance tuning as detailed in SUPER STREET magazine. This specialized coursework will be a part of the core Power and Performance curriculum, without extending the length of training, and will be available at the Rancho Cucamonga, CA, Avondale, AZ, Houston, TX, Exton, PA, Orlando, FL, and Glendale Heights, IL campuses. Students can enroll in the classes with the new coursework beginning in the spring of 2005.

"The Specialty Equipment Market Association reports tuner enthusiasts spent approximately $3 billion in 2003 on products and services to customize their cars," said Jacqueline Blum, president of PRIMEDIA Enterprises. "SUPER STREET Magazine is leading the charge in this rapidly growing sector and the addition of SUPER STREET coursework at UTI demonstrates the resonance, trust and expertise of the brand within the industry."

"We anticipate SUPER STREET will continue to enhance our students' success," said Kimberly McWaters, President and Chief Executive Officer of Universal Technical Institute, Inc. "Tuner training should add useful skills for technicians entering the workforce. UTI strives to deliver value to our students and industry customers by providing high-impact branded curriculum."

UTI has provided automotive technical education for nearly 40 years.

About SUPER STREET Magazine

Published by PRIMEDIA's International Automotive Group, SUPER STREET reaches more than 1 million dedicated tuner enthusiasts each month. Introduced in 1988, Super Street and its Web site www.superstreetonline.com provides extensive technical information and unparalleled editorial coverage of the rapidly-growing performance compact car aftermarket. In addition to SUPER STREET, PRIMEDIA's International Automotive Group publishes Car Audio and Electronics, European Car, Eurotuner, Import Tuner, Sport Compact Car, Turbo and VW Trends.

About PRIMEDIA Enterprises

PRIMEDIA Enterprises is the worldwide brand licensing division for PRIMEDIA's 250 publications, having established brand extension programs for titles such as MOTOR TREND, Hot Rod, Lowrider, SUPER STREET, Import Tuner, In-Fisherman, and Creating Keepsakes. PRIMEDIA Enterprises extends the company's brands into consumer product categories such as apparel, accessories, toys, interactive games, automotive accessories and equipment, books, and calendars, as well as service licensing and promotions. Internationally, PRIMEDIA's content and brands are licensed in more than a dozen countries around the world.

About Universal Technical Institute

Universal Technical Institute, Inc. is a nationwide provider of technical education training for students seeking careers as professional automotive, diesel, collision repair, motorcycle and marine technicians. The Company offers undergraduate degree, diploma and certificate programs at eight campuses across the United States, and manufacturer-sponsored advanced programs at 22 dedicated training centers. Through its campus-based school system, Universal Technical Institute, Inc. offers specialized technical education programs under the banner of several well-known brands, including Universal Technical Institute (UTI), Motorcycle Mechanics Institute and Marine Mechanics Institute (MMI) and NASCAR Technical Institute (NTI). For more information, visit www.uticorp.com.