Tires-Easy.com Discount Tire Merchant Makes U.S. Debut

HANOVER, Germany, December 20 -- Delticom has made the jump over the big pond. For a few weeks now the No. 1 European Online tire dealer has been poised at the starting line in the US. Now, at www.tires-easy.com, drivers can easily find the right tires at the tiniest prices.

With more than 70 tire brands and around 15,000 tires in stock, the company - headquartered in Hanover, Germany - started out with a comprehensive, top product line. Delticom currently has 21 online stores in 18 European countries. After Europe, the US, which boasts one of the biggest tire markets, is one of the most interesting markets for Delticom. Andy Sachar, in charge of Customer Service locally (CA), knows that the Delticom concept is being readily accepted.

The company's (open) secret for success mainly lies in the outstanding price-service relationship. Moreover, not only are consumers increasingly open to buying tires on the Internet, they have also come to appreciate the clear advantages associated with it. Customer comparisons made with the stationary tire trade yielded prices that were around 25% more reasonable at Delticom - the same is true for the US.

Delticom's achievements have been recognized worldwide. Recently, Delticom took third place in the Deloitte & Touch Fast50 Competition. Thus, Delticom is considered one of the fastest-growing technology companies and one of the most successful companies in Germany not listed on the stock exchange.

The company has become a real blockbuster in e-commerce. In the 2001 financial year sales totaled EUR 22 million, with EUR 34 million booked in 2002 and EUR 49 million in 2003. For 2004 the company has targeted sales of EUR 70 million. Delticom currently has 41 employees.

Susanne Kindor-d'Unienville, Chief Information Officer, Delticom AG, Phone: +49-511-93634-852, fax: +49-511-336116-55, e-mail: kindor@delti.com

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