'Driving Decisions: The Power of Women Automotive Consumers' to be Presented by Women's Economic Club and AdCraft Club of Detroit
WHO: Stuart Elliott, New York Times Columnist, will moderate an interactive discussion with prominent advertising executives including -- Colleen Cleary, senior partner, J. Walter Thompson, representing Ford Motor Company -- Neale Halliday, chief strategic officer, BBDO, representing DaimlerChrysler -- Mark Lantz, executive vice president, McCann Erickson, representing General Motors -- Caryn Wiley, group planning director, Strategic Services, Saatchi & Saatchi, representing Toyota. R.L. Polk & Co. will release fresh 2004 data on automotive brand loyalty patterns and gender. WHAT: Panelists will discuss emerging strategies for reaching the $336 billion women's market Thursday, January 13, 2005 at a breakfast at the Ford Event and Conference Center, Dearborn. A Deloitte representative will also announce results of the Women's Economic Club annual automotive instapoll, which asked its 1,800 members five questions, including their willingness to buy a hybrid vehicle as their next automotive purchase. HOW: Tickets for the breakfast -- $35 for members and $45 for guests -- are available at http://www.womenseconomicclub.org/ or 313.578.3230. WHY: Women's Economic Club is a one-of-a-kind organization in the U.S. and one of the largest and most prestigious business forums in the Midwest. It has more than 1,800 members, including professionals from large and small businesses, government and non-profit organizations. WHEN: 7:30 a.m., Thursday, January 13, 2005 Program begins at 8:00 a.m. WHERE: Ford Event and Conference Center, Dearborn
PRNewswire -- Jan. 5