GM To Give Away a Car at Each Oakland Athletics Friday Home Game - Who Needs Newspaper Advertising?

GM to Give Away One Vehicle Every Friday Home A's Game

OAKLAND, Calif., April 10 -- In one of the largest promotional sponsorship agreements in the team's history, the Oakland Athletics have teamed up with General Motors on a three-year sponsorship agreement where fans will have the opportunity to win a new vehicle at every Friday night home game this season and take advantage of a special Friday night ticket package.

The first of 13 General Motors Drive it Outta the Park Giveaways is scheduled for April 15 when the A's face the Los Angeles Angels of Anaheim beginning at 7:05 pm at McAfee Coliseum. One lucky fan will have the opportunity to win a 2005 Chevrolet Cobalt SS.

Fans may enter the General Motors Drive it Outta of the Park sweepstakes by becoming an A's season ticket holder, attending any of the A's 13 Friday night home games, registering at the A's Box Office on the day of the giveaway, mailing in a post card or on-line at GM's findyourstyle.com website. The winner will be announced during the sixth inning.

The A's have also created a special General Motors Friday Night ticket package for the 13 giveaway dates that includes two match-ups against the New York Yankees (May 13 and Sept. 2), one game against the San Francisco Giants (June 24) and two Pyrospectacular Fireworks Nights (Aug. 19 vs. Kansas City; September 23 vs. Texas). Fans may purchase $28 field level tickets for all 13 Friday night games for just $312, a savings of $52.

"This is an innovative marketing partnership which will have a huge impact on the fan experience at McAfee Coliseum," said A's Vice President of Sales and Marketing David Alioto. "We are excited to be working with General Motors for the next three seasons."

The collaboration with the A's is part of GM's larger growth strategy to integrate its Find Your Style (findyourstyle.com) consumer marketing initiative with high-profile events. Find Your Style is a campaign that was launched to address the unique styles and diverse personalities of Californians, as well as to illustrate the idea that cars are an important component of self-expression for consumers everywhere.

"The driving concept behind our Find Your Style campaign is that General Motors offers a wide variety of products to fit every price, purpose and personality. We are excited to partner with the A's to create a unique opportunity for baseball fans to drive home in one of 13 GM vehicles," said Mike Jackson, general manager for GM's Western Region. "We encourage the A's fans to visit findyourstyle.com where they can register for this great promotion as well as figure out which GM products fit their individual lifestyle."

Tickets for all A's home games can be purchased at all usual ticket outlets, including McAfee Coliseum Box Office, on-line at http://oaklandathletics.com/ and all Tickets.com outlets; or over the phone by calling (510) 762-BALL, (925) 762-BALL, (408) 998-2277, (530) 766-2277, (650) 478-2277, (415) 478-2277, (916) 766-2277 and (800) 225-2277 outside Northern California. Season, group and luxury suite tickets can be purchased by calling (510) 638-GoA's (4627). Individual game tickets for the 2005 season are priced at $36 (plaza club), $35 (MVP), $28 (field level), $26 (plaza infield), $18 (plaza outfield), $10 (view level) and $9 (bleachers).