Checkers(R)/Rally's(R) Leverages NASCAR Sponsorship With National Sweepstakes
Double Drive-Thru Chain Offers $100,000 Grand Prize, VIP trips to Key Races in 2005 and Millions of Food Offers
TAMPA, Fla., June 21 -- Checkers Drive-In Restaurants, Inc. , the nation's largest double drive-thru chain and Official Burger and Drive-Thru Restaurant of NASCAR(R), is offering guests the chance to win $100,000, NASCAR Race Weekend Trips and millions of food offers.
"Checkers(R) and Rally's(R) is thrilled to have the opportunity to bring the NASCAR experience to fans across the country along with the chance to win $100,000," said Richard S. Turer, Vice President of Marketing, Checkers Drive- In Restaurants, Inc. "As the Official Burger and Drive-Thru of NASCAR, no other quick service chain can deliver what we can -- relevant prizes and food offers to our loyal fans and to the 75 million NASCAR fans throughout the country. This sweepstakes, combined with our already successful NASCAR Triple Cheeseburger, is a great summer event for us, and we are excited to have our nearly 800 restaurants participate."
Prizes can be won by playing the Checkers/Rally's $100,000 Double Drive- Thru Challenge Collect & Win and Instant Win Game, which began June 20th and runs through August 31, 2005 (or while supplies last) at participating Checkers and Rally's restaurants. Guests can peel to reveal instant-win prizes or food offers and receive one of the letters needed to spell "NASCAR" for a chance to participate in the Double Drive-Thru Challenge Drawing when they order a large Coke(R)*.
Challenge Drawings of those who correctly spell out "NASCAR" will be conducted to select 10 contestants who will win trips for two to either the Chevy(R) Rock & Roll 400 in Richmond, VA, on September 10, 2005, or the Ford(R) 400 in Homestead, FL, on November 20, 2005. At these races, semi- finalists will be determined by drawing conducted by GeigerDonnelly Marketing, an independent judging organization. Two Semi-Finalists will participate in the Challenge Finalist Drawing, to be held in New York City on or about December 2, 2005, where one will have a chance to win the Challenge Grand Prize of $100,000.
Following is a list of all Challenge and Instant Win prizes and special food offers:
-- Grand Prize - $100,000
-- New York City Semi-Finalist Challenger Trip - two-day/one-night trip for two to New York City and the opportunity to participate in the Challenge Finalist Drawing
-- 1st Prize - three-day/two-night trip for two to the Richmond Race or Homestead-Miami race and chance to participate in the Challenge Semi-Finalist drawing
-- 100 Instant Win 2nd Prize - $100 in NASCAR.com Licensed Merchandise -- 1000 Instant Win 3rd Prize - racing travel mug
-- Millions of Food offers including: free medium Coke(R); 16 oz. Shake; Apple Pie; NASCAR(R) burger; Checkers/Rally's Famous Fries; Spicy Chicken Sandwich; Chili Cheese Dog; or Rallyburger(R) or Checkerburger(R) all with any purchase at regular price.
Collect & Win and Instant Win Official Rules can be obtained at local participating Checkers/Rally's or at http://www.checkers.com/ through August 31, 2005.
* No purchase necessary to enter or win. Checkers Drive-In Restaurants, Inc.
Checkers Drive-In Restaurants, Inc. ( http://www.checkers.com/ ) is the largest double drive-thru restaurant chain in the United States. The Company develops, produces, owns, operates and franchises quick service "double drive- thru" restaurants.
Except for historical information, this announcement contains "forward- looking" and "Safe Harbor" statements within the meaning of Section 27A of the Securities Act of 1933, as amended, Section 21E of the Securities Exchange Act of 1934, as amended and the Private Securities Litigation Reform Act of 1995.
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