Lamborghini Beverly Hills ``Revs Up'' Support for the Make-A-Wish Foundation
LOS ANGELES--Nov. 1, 20054, 2005--| A Blue Lamborghini Races in to Join "A Season of Wishes(TM)" And Grants a Heartfelt Wish for a Child With a Life-Threatening Medical Condition |
The Make-A-Wish Foundation of Greater Los Angeles welcomes Lamborghini Beverly Hills as a partner in "A Season of Wishes(TM)," the holiday campaign promising to "turn the town Blue" -- literally, the official color of the Foundation. The luxury dealership joins an elite list of campaign partners that have joined the Foundation in celebrating its 25th year of making wishes come true for children with life-threatening medical conditions. The visual support campaign strives to raise awareness and funding for granting an unprecedented number of wishes for children in Los Angeles during the holiday campaign.
In addition to funding one Los Angeles child's most heartfelt wish, Lamborghini Beverly Hills will adorn Make-A-Wish events with a Blue Lamborghini, "decorated" with the Foundation's logos and messaging. The vehicle will appear at the campaign unveiling press conference on November 1st at The Grove and will be on display in Lamborghini's Beverly Hills showroom throughout the 6-week campaign. Lamborghini of Beverly Hills will also distribute flyers and information about "A Season of Wishes" and collect donations to help grant more wishes in Los Angeles.
"We've been inspired by the remarkable wishes that the Make-A-Wish Foundation has brought to life for children in our area and want to experience the power of a wish and assist in sharing 'A Season of Wishes' with the rest of Los Angeles," said Janelle Taylor, Marketing Coordinator of Lamborghini Beverly Hills.
"The dealership's Blue Lamborghini contribution completes the diverse line-up of our visual campaign, which includes Blue bagels, a Blue Ferris wheel and even Blue section seating at entertainment events," said Kelli Seely, president and CEO of the Make-A-Wish Foundation of Greater Los Angeles. "Lamborghini has an established home within the Los Angeles community and will communicate our message to an audience that may not be familiar with the Foundation's goals."
About Lamborghini Beverly Hills
Lamborghini Beverly Hills is a division of the O'Gara Coach Company, a factory-authorized dealer for Aston Martin, Bentley, Bugatti, Lamborghini and Rolls-Royce Motor Cars. The showroom is located at 8833 West Olympic Boulevard in Beverly Hills. They sell new and quality pre-owned vehicles and offer personal commissioning for all new vehicle models. All of their service personnel and technicians are factory-trained and certified, and they offer a wide range of after-sales services, branded goods and accessories. Contact directly at 310-659-4050 or visit www.ogaracoach.com
About Blue
The signature color of the Make-A-Wish Foundation represents the endless possibilities of wishes -- as limitless as the stars in the blue sky. With the first "A Season of Wishes" campaign, Los Angeles will light-up "blue" as a symbol of wishes that always come true for children with life-threatening medical conditions, only through the Make-A-Wish Foundation.
About the Make-A-Wish Foundation
The Make-A-Wish Foundation(R) grants the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength and joy. Born in 1980 when a group of caring individuals helped a young boy fulfill his dream of becoming a police officer, the Foundation is now the largest wish-granting charity in the world, with 72 chapters in the U.S. and its territories. Granting more than 12,000 wishes a year and 132,000 wishes in the United States since inception, the Make-A-Wish Foundation celebrates "25 Years Making Wishes Come True" in 2005. For more information about the Make-A-Wish Foundation, visit www.wish.org.
About the Make-A-Wish Foundation of Greater Los Angeles
Established in 1983, the Greater Los Angeles chapter of the Make-A-Wish Foundation grants wishes to children throughout Los Angeles County who are battling life-threatening medical conditions. Working out of an office in West Los Angeles, the chapter has granted over 5,400 wishes to children countywide. For more information about the Make-A-Wish Foundation of Greater Los Angeles, go to www.wishla.org (http://www.wishla.org/) or call 310-788-9474.
