SafeGuard Child Seat Earns ''Hot'' Distinction in Prestigious iParenting Awards

WESTFIELD, Ind.--Nov. 1, 20056, 2005--SafeGuard, a division of IMMI, announced that the newly launched SafeGuard Child Seat has earned the "Best of the Best -- Hot" product distinction in the prestigious iParenting Awards. This revolution in car seat safety and design was recognized for its advanced safety features, ease-of-use and ability to grow with children to meet current car seat safety laws.

Built with cutting-edge technology, superior testing and sophisticated design features, SafeGuard was designed to address the top five misuses of child car seats as cited by the National Highway Traffic Safety Administration (NHTSA)(1) while providing parents and children an all-around safer, easier-to-use seat at a greater value.

iParenting Media's Greatest Products of 2005 reviews and evaluates child and baby related items ranging from high-tech toys, strollers, car seats, fascinating books and videos to the latest software looking for products that exceeded the standards. The evaluation process utilized by the iParenting Media Awards program is so thorough it has attained ISO 9001:2000 Certification from the International Organization for Standardization (ISO). ISO is the world's largest developer of standardization regulations, and ISO 9001:2000 is an internationally recognized standard of quality assurance. Amongst the award winners, a select few earn the best of the best "Hot" distinction.

"In the past few decades automobiles have gone through drastic safety transformations, while child seats remained virtually unchanged -- until SafeGuard," said Steve Wallen, President and General Manager of SafeGuard, IMMI. "Winning the esteemed iParenting 'Hot' award is validation that we achieved our goal and created a car seat that truly stands above the competition in terms of safety, design and ease of use."

SafeGuard: Advanced Safety, Protection and Ease of Use

Advanced SafeGuard features include an aircraft aluminum frame, unlike most plastic framed car seats; a SmartCore(TM) headrest, for better impact protection; a patented Posi-LATCH(TM) attachment, for quick and easy installment; a unique five-point harness system which retracts like a standard seatbelt; and a one-touch adjustable headrest, for a proper fit to the child.

To ensure that the SafeGuard Child Seat is the most advanced child seat ever built, SafeGuard engineers subjected it to the most rigorous and extensive testing conducted in the industry. Testing was carried out at the Center for Advanced Product Evaluation (CAPE), a state-of-the-art crash-test facility capable of imitating extreme environmental conditions and crash scenarios. Currently, government standards only require a total of 16 test configurations for child seats. SafeGuard and CAPE engineers went above and beyond government standards to test the SafeGuard Child Seat to more than 25 test configurations.(2)

The SafeGuard Child Seat is available today for $429. The car seat can be purchased online at www.safeguardseat.com, by calling 1-800-974-7798, or through specialty retailers. SafeGuard features a 7-year limited warranty, the best of any car seat currently on the market and a 30-day money back guarantee. For more information about SafeGuard please visit www.safeguardseat.com.

About iParenting

iParenting Media operates one of the Internet's most popular communities for parents and parents-to-be at www.iParenting.com. The company publishes the national newsstand magazine Family Energy: Your Guide to Raising Healthy Kids, the #1 family health magazine in the country (www.FamilyEnergy.com), and iParenting Media Award winners are featured in each issue of the magazine. iParenting's Editor-in-Chief, Elisa Ast All, MSJ, writes a syndicated monthly newspaper column and co-hosts an A.I.R.-nominated radio show, Points on Parenting, in which she features her favorite iParenting Media Award winners.

To learn more about the iParenting Awards, please visit www.iParentingMediaAwards.com.

About IMMI

For over four decades IMMI has been bringing safety to people through designing, testing and manufacturing safety restraint systems. IMMI provides hundreds of products for various sectors including the commercial vehicle, power sports, child seating, and school bus industries. IMMI's testing and analysis facility, the Center for Advanced Product Evaluation (CAPE), located at company headquarters in Westfield, Indiana, conducts crash/rollover tests, environmental tests, and analysis services. IMMI is an international company that tests to U.S., European and Australian standards. IMMI is a privately held company and is ISO 9001-2000 certified. For more information about IMMI, please visit www.imminet.com.

(1) NHTSA (the National Highway Traffic Safety Administration), January 2004

(2) Based on a peak crash load of 60 G's