Trafficmaster Plc: See What's Ahead On Your Mobile

CRANFIELD, England, December 7 -- With over 3 million days a year spent sitting in traffic jams in the UK, most motorists will probably have at some point, wished they'd had access to a crystal ball before setting out.

Well now they can as mxData, the provider of award winning Traffic TV, the map based traffic information for mobile phones, extends its service to offer live roadside TV coverage from across all of the UK's busiest motorways. This now represents the largest mobile CCTV network and includes images from the M25, M4, M5, M1, M40, M42, M6 and the M62.

Traffic TV allows motorists to view moving traffic images and real-time traffic information from their mobile phones. The service has access to over 500 Highways Agency roadside cameras and up-to-the-minute traffic data taken from Trafficmaster's 7,500 sensors positioned alongside motorways and trunk roads throughout the UK. So before motorists set off they can make appropriate changes to their journey in order to avoid traffic delays. When used in conjunction with a hands free car kit they can also receive automatic, in-car updates as they drive.

Commercial Director of mxData, Ian Tomson-Smith comments:

"In a recent survey carried out with What Mobile? Magazine, motorists believed they could save nearly three hours a week if they could see the traffic conditions ahead. This is why TrafficTV has become so popular - The partnerships with the Highways Agency and Trafficmaster means that TrafficTV is able to provide the most reliable and comprehensive mobile traffic information available."

Traffic TV can be downloaded directly onto most mobile handsets with a colour screen. Once installed, customers can simply connect to the service on their phone to receive details of the latest delays, displayed on a scrolling map. Customers can zoom into an area of interest and, in addition to live CCTV footage of the affected area, they can find out how fast traffic is moving and any expected delay times on the road.

Traffic TV recently won the Best Data Application on a Personal Mobile Device Awards 2005 at the Mobile Data Awards. It was awarded for its ability to show real-time traffic information and moving traffic pictures to help road users save time and avoid congestion. For more information, please visit: www.traffictv.co.uk.

Trafficmaster Plc (LSE: TFC)

CONTACTS - Georgina Osborn Tel: +44-(0)-1234-759315 Email: georgina.osborn@trafficmaster.co.uk