Motor Trend Expands Wireless Offerings

LOS ANGELES--Dec. 20, 2005--PRIMEDIA Enterprises, the worldwide brand licensing division for PRIMEDIA Inc., today announced the expansion of MOTOR TREND's wireless offerings through a collaboration with PowerMate Cellular, a premier manufacturer and distributor of wireless communication accessories. Together, the companies will develop a line of MOTOR TREND-branded cell phone and MP3/IPOD accessories. MOTOR TREND, the world's leading automotive authority and part of PRIMEDIA's Consumer Automotive Group, reaches more than 7 million dedicated car enthusiasts each month.

PRIMEDIA continues forge new deals that leverage the brand equity of its high-performance enthusiast titles, particularly through aggressive expansion into the wireless and portable media arenas. This announcement comes on the heels of several recent ventures that bring trusted content video from PRIMEDIA's Super Street, Import Tuner, Surfer and many other titles to cell phone and MP3 users looking to stay connected to their passions.

"PowerMate prides itself on quality, service and innovative products to support our worldwide network of clients," said Sam Esses, owner of PowerMate Cellular. "This venture with PRIMEDIA presents a significant opportunity to create powerful affiliations between MOTOR TREND and the millions of consumers who remain loyal to the brand and follow its evolution into new areas of product innovation."

With the agreement, PowerMate will leverage its vast product offerings and develop a line of stylish, functional cell phone accessories that include headsets, power adapters, cases and antennas. PowerMate's DigiCom Digital will produce batteries, charges and digital accessories. Beyond cellular, PowerMate will introduce MOTOR TREND-branded power adapters, FM modulators, cases and headsets for the MP3/IPOD user. The complete line of accessories will roll-out in automotive specialty retailers, mass-merchandisers, food and drug stores nationwide by April 2006.

"In 2005, we launched a concerted effort to extend the value of our content through creative applications of new technology," said Jacqueline Blum, president of PRIMEDIA Enterprises. "MOTOR TREND is the automotive authority and with that trust brings a powerful opportunity to extend the brand. The line of accessories we're launching with PowerMate allows us to build the brand's relevance and meaning among a group of on-demand enthusiasts."

About MOTOR TREND

MOTOR TREND, published by PRIMEDIA Inc., was founded in 1949 and has a circulation of 1.1 million and a total readership of 7.1 million. Internationally recognized as the world's number one automotive authority, MOTOR TREND is one of the leading brands in automotive publishing. The MOTOR TREND brand is comprised of MOTOR TREND Classic, motortrend.com; MOTOR TREND Television; MOTOR TREND Radio; Truck Trend; MOTOR TREND International Auto Shows; MOTOR TREND en Espanol; several international editions including China, Indonesia, Korea; and the renowned MOTOR TREND Car, Sport/Utility and Truck of the Year Awards program.

About PRIMEDIA Enterprises

PRIMEDIA Enterprises is the worldwide trademark and content licensing division for PRIMEDIA, Inc.'s 120 enthusiast magazines. PRIMEDIA Enterprises has established brand extension programs for titles such as Motor Trend, Hot Rod, Lowrider, Super Street, Import Tuner, In-Fisherman, and Creating Keepsakes. PRIMEDIA Enterprises extends the company's brands into consumer product categories such as apparel, accessories, toys, interactive games, automotive accessories and equipment, books, and calendars, as well as service licensing and promotions. Internationally, PRIMEDIA's content and brands are licensed in nearly one dozen countries around the world.

About PowerMate

Since 1987 PowerMate has forged a name as a leading manufacturer of cellular and communication related equipment. PowerMate led the way as a manufacturer and distributor of high-quality accessories for the established photo industry as well as the up and coming video and game industries. As a leading innovator the evolution to support the cellular phone and MP3 industries was natural and the PowerMate products were quickly embraced by the market. Today PowerMate holds a leading market share position and has expanded its operations to include PowerMate Cellular(TM), DigiCom Digital(TM), and PowerMate Plus(TM) inc. to more effectively service the needs of our worldwide network of dealers and distributors.