Detroit Auto Show Announces 2007 Dates and 2006 Show Figures

NBC Sports Broadcast, MSN Autos Web Traffic and 6,600 Journalists Mark Another Banner Year

Detroit - Feb. 8, 2006: The North American International Auto Show (NAIAS) announced today the 2007 show will take place Jan. 7-21 at COBO Center in Detroit. Press Preview Days will be held Sunday, Jan. 7 through Tuesday, Jan. 9. Industry Preview Days will be held on Wednesday, Jan. 10 and Thursday, Jan. 11. The Charity Preview will be held Friday evening, Jan. 12. Public Days are Saturday, Jan. 13, through Sunday, Jan. 21.

In addition, the NAIAS released the final 2006 show figures, which support the recognition this event has received as North America's premier automotive venue.

"The North American International Auto Show proved once again that Detroit is truly the automotive capital of the world," said Richard Genthe, senior co- chairman of the NAIAS 2006. "Every year the NAIAS committee strives to bring forth a world-class, internationally renowned auto show. With 69 vehicle introductions we have once again hit our mark."

The NAIAS 2006 attracted a large number of international media that came to see the array of new vehicles and advanced automotive technology. Among the 69 vehicle introductions was the first bound-for-America Chinese car in North America, the Geely 7151 CK. Geely attracted a delegation of key Chinese media to the NAIAS 2006, which drew wide international attention to the auto industry.

For the second year in a row, the NAIAS was featured in a two-hour broadcast by NBC Sports titled, "International Auto Show." The special drew a 2.0 rating/4 share that yielded seven million viewers and aired from 1-3 p.m. on Sunday, Jan. 22. NASCAR commentators Bill Weber, analyst Benny Parsons and reporters Allen Bestwick, Dave Burns and Marty Snider hosted the broadcast.

"NBC Sports is honored to partner with one of the world's biggest, best, and most successful auto shows," said Jon Miller, senior vice president of Sports Programming, NBC Sports. "We look forward to working with the NAIAS in 2007 to once again bring the creativity and technology the automotive industry has to offer to millions of homes nationwide."

"NBC Sports has brought a new level of excitement to the NAIAS for the past two years, providing a unique and compelling look at the show, and introducing some fantastic vehicles to millions of car enthusiasts across the country," said Bob Thibodeau, Jr., co-chairman of NAIAS 2006. "The NBC sports broadcast captured the glitz and glamour of the show that make it so special to so many people."

Additionally, the MSN.com Autos Web page devoted to the NAIAS 2006 received 75 million page views and served 4.3 million video downloads.

NAIAS 2006 also hosted some of the world's most famous celebrities including: singer Aretha Franklin; comedian Steve Harvey; Grammy winner, Ashanti; star of 'Desperate Housewives' Eva Longoria; MTV's 'Meet the Barker's' star, Travis Barker; comedian David Spade; well known Los Angeles entertainer, DJ AM; and actress Angie Harmon, best known for her role on Law and Order.

  2006 Press Preview Days (Jan. 8 - 10)
  Number of media credentialed:                              6,647
  Percentage of media represented by international press:    30 percent
  Number of countries represented by media:                  62
  Number of U.S. states represented by media:                42
  Number of press conferences:                               30
  Number of vehicle introductions:                           69
  Number of worldwide introductions                          58
  Number of vehicle introductions since 1989:                993

The 2006 Industry Preview Days, Jan. 11 and 12 attracted 34,881 attendees from 2,200 companies. Of those companies, 23 countries were represented. In addition, Charity Preview, on Jan. 13 hosted 17,000 guests. Tickets for this gala affair were $400 each and resulted in $6.8 million raised for 11 local Detroit children's charities. Finally, NAIAS Public Days, running Jan. 15 - 23, attracted 759,310 visitors over nine days.

Entering its 19th year as an international event, the North American International Auto Show is among the most prestigious auto shows in the world, and is one of the largest media events in North America. The NAIAS is the only auto show in the United States to earn an annual distinguished sanction of the Organisation Internationale des Constructeurs d'Automobiles, the Paris- based alliance of automotive trade associations and manufacturers from around the world. The NAIAS Web site can be accessed at http://www.naias.com/ . Don't Miss It for the World!

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