Funny Man Kay Would be Top Choice for Sat Nav Voice
(Editor's Note: This study was done in Britain, so you may not recognize all the names. For the U.S, Canada, and Australia, send in your suggestions to info@theautochannel.com.)
MANCHESTER, England - February 21, 2006: Funny man Peter Kay would be the choice of motorists if they could pick the voice of their satellite navigation device and Joe Pasquale would drive them around the bend.
Following the success of the new technology that allows Tom Baker's voice to deliver text messages to landlines, The Co-operative Bank asked motorists who they would most like to tell them where to go.
49 per cent of those asked thought that Bolton comic Kay would help to keep them on the right track, but 35 per cent said Pasquale's squeaky twang would send stress levels soaring - an interesting statistic given the current ongoing debate over safety issues surrounding satellite navigation.
When it came to sexy voices women went for former James Bond actor Sean Connery (38 per cent) and men chose Carol Vorderman (32 per cent) closely followed by Fiona Bruce (28 per cent).
Mark Byrne, Head Marketing Management at Co-operative Financial Service (CFS), which recently launched Deal Check, a free valuation service for car buyers, in conjunction with What Car?, said: "This isn't science fiction. In the near future we could be changing sat nav voices like we download ring tones to our mobile phones.
"It has got to be better than a robotic voice or even worse relying on our partners to give us directions."
Research findings:
Favourite comedy voice Peter Kay 49% Homer Simpson 24% Dawn French 12% Jonathan Ross 9% Victoria Wood 6%
Least favourite voice Joe Pasquale 35% Janet St Porter 29% Cilla Black 16% David Beckham 12% Tony Blair 8%
Favourite male voice Sean Connery 39% Trevor Macdonald 20% Tom Baker 14% Terry Wogan 11% Kelsey Grammer 11% Other 4%
Favourite female voice Carol Vorderman 32% Fiona Bruce 28% Mariella Frostrup 25% Kathleen Turner 10% Miriam Margoyles 4%
What Car? has been the car buyer's champion for over 30 years. The What Car? stable now includes What Car?, What Car? New Car Guide, and the What Car? Price Guide, What Car? Video Road Tests and Whatcar.com. Independent research shows that almost a quarter of all car buyers read What Car? before making a decision.
For further information contact: Dave Smith, Co-operative Financial Services Press Office, Tel: +44(0)161-829-5397, Fax: +44(0)161-829-4590, e-mail : david.smith@cfs.co.uk