Strategic Vision measures each vehicle on three major criteria every year:
-- Total Quality -- Producing the Gestalt: the rational-emotional experience the owner can have with the vehicle connecting all levels of the product to all levels of the emotions associated with the owners' experiences with their vehicles.
-- Customer Delight -- The most stringent measure of the vehicle captures the emotional response to each of the attributes that are measured in the study. Customer Delight measures the most complete emotional response to the quality of the vehicle.
-- Total Value -- The Quality and Delight that a vehicle delivers, measured against the short-term and long-term economical aspects of ownership creates the owners' judgments about the Total Value that the vehicle offers.
For a vehicle to lead on all three aspects of the experience requires that it delivers against the highest standards the customers hold. The BMW 3-Series has been a perpetual leader in its highly competitive Near Luxury Segment. Exceptional performance, styling and quality make it an outstanding value and a triple winner among customers shopping for top of the line vehicles. The 3-Series creates fun and excitement while delivering a strong sense of security and freedom. The Mini Cooper Convertible leads the class among affordable Convertibles. Style, exceptional room and performance in this economically sound sports convertible make this vehicle clearly a leader. Its character creates a strong sense of pride among its owners and also delivers a message of affordable fun.
The Honda Odyssey has been a leader for years. It delivers quality that delights its owners in a category that has often been accused of being completely functional. It provides room and comfort, but does not forget style and ease. The owners report feeling safe and secure, but are also proud of their choice. This minivan provides so much added value that it truly delights its owners. The Nissan Murano is a stylish standout in its Mid-Sized Crossover category that delivers a complete positive experience to those who want capability along with styling. The total package creates a strong sense of esteem among its owners. These owners feel that they look good driving this stylish, innovative vehicle that is also a smart choice. The GMC Sierra 2500/3500 Heavy Duty Pickup stands out on quality, delight, and value. While often seen as a workhorse, it has become the "Cowboy Cadillac" as it's called in Texas and Oklahoma. Yet everywhere, men and women find it a great value that delivers exactly what they want from their vehicle with safety and security providing a foundation for fun and excitement.
Dr. Darrel Edwards, CEO, Founder and Creative Director of Strategic Vision states, "The ability of a vehicle to lead in Total Quality, Customer Delight, and Total Value means that it delivers a completely, positive emotional experience that is worth the price. Total Quality and Total Value address the rational aspects of the experience. Customer Delight provides an emotional bridge that looks at tomorrow. These vehicles can be expected to be strong for years. These vehicles are exemplary of what the industry should deliver."
The triple leadership delivered by these vehicles was calculated from the responses of over 90,000 new vehicle owners who made their purchases between September 2004 and April 2005. They had owned their vehicles for at least 90 days, and the primary driver of the vehicle was surveyed. Strategic Vision has worldwide experience developing tools to measure decision-making, human behavior, attitudes, and perceptions. This globally relevant, comprehensive theory of human behavior creates the most effective decision-making, service, and product driven strategies. Clients include various automotive manufacturers, as well as many Fortune 100 companies and governments worldwide. For more information contact Dr. Darrel Edwards at (858) 576-7141 or visit www.strategicvision.com.
