Ford Backs Premiere Of Steve Harvey's Latest Standup Comedy Film

DEARBORN - March 16, 2006: With a successful advertising relationship on "The Steve Harvey Morning Show," Ford is now sponsoring the premiere of Steve Harvey's latest comedic standup film - “Don’t Trip… He Ain’t Through With Me Yet!”

On Monday and Tuesday, Mar. 13-14, Ford sponsored screenings at the ICE Theatre in Chicago and Star Southfield in Southfield, Mich. with two additional screenings happening in Philadelphia’s United Artist Riverview Theatre and New York’s Magic Johnson Theatres on Mar. 15 and 16. The films national release date is Mar. 17.

Steve Harvey’s hilarious comedy concert was filmed in a sold-out Atlanta’s Phillips Arena at Bishop T.D. Jakes’ MegaFest, the annual four-day evangelical event which draws tens of thousands of his fans every year. With a clever range of side-splitting new material, Harvey performs one of his funniest and most memorable performances in front of church folks.

Tackling topics such as faith, family, preachers, and relationships with his trademark candor and sardonic wit, Harvey will have audiences laughing out loud in this rousing stand-up special. Showcasing Steve Harvey at his best, this film is sure to become an instant classic.

“Steve Harvey fires on all cylinders with the key values that are essential when communicating Ford brand messages to the African Americans,” said Marc Perry, Multicultural Marketing Manager for the Ford, Lincoln and Mercury. “He focuses on family, education and community – values which defines what Ford means to America.”

Ford will be showcasing its hot all new mid-size sedan, the Ford Fusion which is being marketed to urban consumers through its grownandsexy.com Web site at the premiers. Ford will also display its #1 selling vehicle and mid-size utility to African Americans for 5 consecutive years, the F-Series and Explorer.

As a family owned company, with over six-generations of history, Ford fully recognizes the importance of supporting the communities they do business in. Our sponsorship of the premiere of Steve Harvey’s latest film represents another great example of this commitment. It will provide Ford an excellent opportunity for the African American community to connect with the company, the Ford brand and our exciting new product line-up.