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CTIA Announces Winners of the Wireless Emerging Technology Awards and Technology Marketing Awards at CTIA WIRELESS 2006

LAS VEGAS--April 6, 2006--CTIA-The Wireless Association today announced the winners of its Wireless Emerging Technology (E-Tech) Awards and the Technology Marketing Awards at the CTIA WIRELESS 2006 Convention taking place this week at the Las Vegas Convention Center.

The Wireless E-tech Awards program was designed to give industry recognition and exposure to the best wireless products and services in the areas of Consumer, Enterprise and Network technology. Nearly 200 applications were submitted and judged on innovation, functionality, technological importance, implementation and overall "wow" factor.

Judges for the E-Tech awards included:

Business Week, Steve Wildstrom
CNET, Kent German
Fidelity Investments, Joseph Ferra
Forrester Research, Charles Golvin
General Catalyst Partners, John Simon
Jupiter Media, Michael Gartenberg
PC Magazine, Sascha Segan
RCR Wireless News, Tracy Ford
Siber Consulting, Richard Siber
Wireless Week, Rhonda Wickham
Yankee Group, Philip Marshal

The 2006 CTIA E-Tech Award winners are as follows:

Best in Show, as voted upon by CTIA WIRELESS 2006 attendees, went to
Samsung for the Samsung T509 camera phone.

Category: Consumer Application - Healthcare/Public Safety/
          Transportation
1st place - Google for Google Local
2nd place - NAVIGON, Inc for Mobile Navigator 5.3 PNA Transonic 5000
3rd place - Telecommunications Systems (TCS) for Rand McNally 
            StreetFinder Wireless

Category: Consumer Application - Messaging (SMS/MMS)
1st place - MobileLime for Mobile Wallet from MobileLime(R)
2nd place - OZ for OZ Mobile Email Solution
3rd place - 724 Solutions for 724 Solutions Thulean

Category: Consumer Application - Mobile Entertainment Application
1st place - Cognima for the SHOZU
2nd place - InfoSpace for the MEdiaNet 3.0
3rd place - Motricity/Action Engine/NellyMoser for Motricity's Fuel 
            Client Platform - Content AP1
Honorable Mention - Motorola Inc. Connected Home Solutions for 
                    Motorola iRadio(R)

Category: Hardware - Mobile Accessory
1st place - Jabra for Jabra JX10
2nd place - Eastman Kodak Company/Kodak EasyShare Gallery for KODAK 
            Picture Kiosk G4
3rd place - Advanced Wireless Solutions, LLC for Backup-Pal

Category: Hardware - Mobile Phone/Camera Phone
1st place - Motorola Inc. for Motorola SLVR L7
2nd place - Samsung for Samsung t709
3rd place - GreatCall, Inc. for JitterbugDial(TM)
Honorable Mention - Sony Ericsson Mobile Communications for the Sony 
                    Ericsson W810 Walkman(R) Phone

Category: Hardware - Smartphone/PDA
1st place - Palm, Inc. for Palm(R) Treo 700w smartphone
2nd place - Samsung for Samsung i830
3rd place - Samsung for Samsung t719
Honorable Mention - Pharos Science & Applications, Inc. for Pharos 
                    Traveler GPS 525

Category: Hardware - Wearable Wireless Device or Fashion Technology
1st place - Plantronics for Discovery 645 Bluetooth Headset
2nd place - LG Electronics MobileComm for LG Style-I
3rd place - Motorola Inc. for Motorola and Burton Audex(TM) Jacket 
            Series

Category: Enterprise Solutions - Convergence
1st place - Dell Inc. for Latitude D620/D820 Notebook Computers
2nd place - Lenovo for ThinkPad T60, X60, Z60 with integrated CDMA 
            EvDO and GSM HSDPA 3G technology and service
3rd place - Tekelec for Fixed Mobile Convergence (FMC)

Category: Enterprise Solutions - Location Based Services
1st place - Smarter Agent, Inc. for Smarter Agent's Recently Sold 
            Homes Search (LBS - Location Based Service)
2nd place - NII Holdings, Inc. for iPhone Panic
3rd place - @Road, Inc. for @Road Technology Van

Category: Enterprise Solutions - RFID/Sensors/Machine to Machine/
          Telemetry/Device Management
1st place - Aeris.net for the AerFrame

Category: Enterprise Solutions - ROI
1st place - Accenture for Accenture Communications Featuring the 
            Service Delivery Platform
2nd place - m-Qube, Inc. for m-Qube Mobile iQ Navigator
3rd place - NII Holdings, Inc. for PWAP

Category: Network Infrastructure - Most Innovative In-Building 
          Solution
1st place - Lucent Technologies for Lucent Base Station Router (BSR)
2nd place - Nokia for Nokia Flexi WCDMA Base Solution
3rd place - Able Planet Inc. for LINX AUDIO(TM) VolP Phone

Category: Network Infrastructure - UMA Network
1st place - Kineto Wireless for Kineto IP-UNC
2nd place - Netrake for nCite Security Gateway
3rd place - Azaire Networks for IP Converged Network Platform (IP-CNP)

Editors: Photos of the E-Tech award winners can be downloaded from the following URLs until April 20, 2006:

1st place winners: ftp://dropzone:ctiaftp@dropzone.ctia.org/Attachments/ E-tech_1st_Place_Winners.JPG

2nd place winners: ftp://dropzone:ctiaftp@dropzone.ctia.org/Attachments/ E-tech_2nd_Place_Winners.JPG

3rd place winners: ftp://dropzone:ctiaftp@dropzone.ctia.org/Attachments/ E-tech_3rd_Place_Winners.JPG

The Technology Marketing Awards program was designed to reward excellence in marketing communications and to give recognition to those who have demonstrated creativity and innovation while promoting a wireless product or service. Nearly 100 applications were judged on originality and creativity, ease of use, overall appeal, clarity of message and recall value.

Judges for the Technology Marketing Awards included:

BtoB Magazine, Ellis Booker
CNET, Franco Ruggeri
CWTA, Jason Kerr
M:Metrics, Mark Donovan
Modojo, Justin Davis
R&R Partners, Arnie DiGeorge
Venetian Interactive, Richard Depew

The 2006 CTIA Technology Marketing Award winners are as follows:

Best in Show, as voted upon by CTIA WIRELESS 2006 attendees, went to
Nokia for the Nokia Experience Center Outdoor campaign.

Category: Best Overall Campaign
1st place - Motorola for Motorola RAZR & PEBL
2nd place - T-Mobile for Bubbles Campaign
3rd place - Amp'd Mobile for Entertain Yourself

Category: Broadcast Media - Television
1st place - Motorola for Motorola PEBL
2nd place - Cingular Wireless for Star Wars Exclusive Sponsorship
3rd place - T-Mobile for Coverage Braces

Category: Direct Mail & Collateral
1st place - Motorola for Motorola SLVR
2nd place - Cingular Wireless for American Idol
3rd place - Cingular Wireless for Star Wars Exclusive Sponsorship

Category: Mobile - Call to Action Mechanism
1st place - Vibes Media for Dallas Mavericks
2nd place - Bango for Web Trigger
3rd place - Amp'd Mobile for the Amp'd Mobile Launch

Category: Mobile - Charity and Public Service Program
1st place - Amp'd Mobile for the Text Message for Tsunami Relief 
            campaign

Category: Mobile - Integration with a Live Event
1st place - Cingular Wireless for American Idol
2nd place - Amp'd Mobile for Amp'd Mobile Launch
3rd place - Vibes Media for the Wango Tango Concert

Category: Online - Banner Ad Campaign
1st place - Amp'd Mobile for Entertain Yourself
2nd place - T-Mobile for New Spin on Style- Juicy Couture
3rd place - Nokia for It's Your Life in There "Ed/Ringtone"

Category: Online - Email Campaign
1st place - Amp'd Mobile for Entertain Yourself

Category: Online - Website
1st place - Blue Mountain for Announcing New Muggins from BlueMountain
2nd place - Amp'd Mobile for Entertain Yourself
3rd place - Amp'd Mobile for Amp'd Mobile Launch

Category: Outdoor
1st place - Nokia for Nokia Experience Center
2nd place - Amp'd Mobile for Entertain Yourself
3rd place - Samsung for "World in Your Hand" Sculpture DFW Airport

Category: Print Advertising - Color
1st place - Amp'd Mobile for Try Not to Die
2nd place - Motorola for Motorola RAZR
3rd place - Motorola for Motorola PEBL

Editors: Photos of the Technology Marketing Award winners can be downloaded from the following URLs until April 20, 2006:

1st place winners: ftp://dropzone:ctiaftp@dropzone.ctia.org/Attachments/ Marketing_-_1st_Place_Winner.JPG

2nd place winners: ftp://dropzone:ctiaftp@dropzone.ctia.org/Attachments/ Marketing_-_2nd_Place_Winner.jpg

3rd place winners: ftp://dropzone:ctiaftp@dropzone.ctia.org/Attachments/ Marketing_-_3rd_Place_Winners.JPG

About CTIA WIRELESS 2006

As the premier global event representing the complete wireless, mobile computing and wireless Internet industry and the largest wireless show in the world, CTIA WIRELESS 2006 brings together all industries within the communications ecosystem and all those affected by wireless technology for three days of intense learning and networking. Visit www.ctiawireless.com.

CTIA-The Wireless Association is the international association for the wireless telecommunications industry, representing carriers, manufacturers and wireless Internet providers. Visit www.ctia.org.