Bosch Maintains Commitment to Electronic Stability Control Education

FARMINGTON HILLS, Mich., April 24 -- Robert Bosch Corporation today announced the launch of a new Web site, http://www.bosch-escential.com/ , designed to educate the public on the safety benefits of electronic stability control (ESC). The site consists of basic and technical information about ESC as well as games, animations and studies that discuss the technology's effectiveness.

"It's not sufficient to just talk about how a technology works. Sometimes it's necessary to provide a way for people to interact with and experience a safety system like ESC," said Rich Golitko, marketing director, electronic stability control, Robert Bosch Corporation. "Our ESCential Web site will provide the information needed to understand the system, serve as an educational resource and allow users to have fun with this revolutionary safety technology."

Visitors to the ESCential Web site can access videos, animations and interactive graphics regarding safety study and product information aimed at providing insight into how this complex but important technology works. These materials illustrate a variety of everyday scenarios in which ESC would be activated and give statistical evidence that supports the effectiveness of the system.

Introduced by Bosch in 1995, ESC functions instantaneously and independently of the driver's action. The system maintains continuous analysis of the driving conditions to determine the driver's intended course versus the vehicle's actual movement. This technology intervenes when needed, keeping drivers on the road and reducing rollover.

The Bosch Group is a leading global manufacturer of automotive and industrial technology, consumer goods, and building technology. In fiscal 2005, some 250,000 associates generated sales of 42 billion euros, or $52 billion USD. Set up in Stuttgart in 1886 by Robert Bosch (1861-1942) as "Workshop for Precision Mechanics and Electrical Engineering," the Bosch Group today comprises a manufacturing, sales, and after-sales service network of some 270 subsidiaries and more than 12,000 service centers in over 140 countries.

In North America, the Bosch Group manufactures and markets automotive original equipment and aftermarket products, industrial automation and mobile products, power tools and accessories, security technology, thermo-technology, packaging equipment and household appliances. Bosch employs 22,700 associates in more than 80 primary and 20 associated facilities throughout the region with reported sales of $8.4 billion in 2005. This year marks Bosch's 100th year of operating in the U.S. For more information on the company and the Centennial, visit http://www.bosch.us/ .