Gumball 3000 Roars to Unforgettable Finale as $28 Million Worth of Cars Zoom to Rodeo Drive Finish Line
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WHAT: The eighth annual Gumball 3000, the most rock 'n roll car
rally ever created, inspired by the outrageous road race
movies of the 70s, soars through the finish line at the
world-famous Rodeo Drive, completing the final leg of its
eight-day, 3,000-mile rally around the world. After
kicking-off in London on April 29, the Gumballers journey
through Vienna, Belgrade, Phuket, Bangkok, Salt Lake City
and Las Vegas, traveling 1,000 miles per continent (Europe
& Asia), completing the third leg of the rally in America.
Each year the route changes but the foundation of the
rally remains the same: 3,000 miles of adventure with the
most eccentric group of thrill-seekers imaginable --
everyone from celebrities to athletes to Fortune 500 CEOS
-- driving everything from million-dollar vehicles to VW
campers. Most enthusiastic, however, are the hoards of
fans lining the streets to greet the Gumballers as they
speed into checkpoints in each rally city.
WHEN: Sunday, May 7, 2006
2 PM Media Check-In Begins
3 PM Rodeo Drive Officially Closes and Gumballers
Begin Soaring through Rodeo Drive Finish Line
-- Select Interviews with Gumballers Ensue
3-5 PM Media Placements Available on Brooks Brothers
Rooftop (Aerial View to Finish Line)
6 PM Gumball 3000 Procession to The Beverly Hilton
7 PM 120 Gumball Rally Cars on Display in The
Beverly Hilton Rooftop Lot
-- MEDIA MUST RSVP BY NOON ON FRIDAY, MAY 5 to Secure
Placement & Interviews
WHERE: GUMBALL 3000 FINISH LINE
Rodeo Drive (closed down for event); between Little Santa
Monica and Dayton
POST-RALLY CAR DISPLAY
The Beverly Hilton
9876 Wilshire Boulevard
WHO: 250 Gumballers decked out in Gumball 3000-branded racing
suits; Highlights include:
ACTORS: -- Bam Margera - "Viva La Bam"; Ryan Dunn -
"Jackass"; Martine McCutcheon - "Love
Actually"; Matt Schultze - "The Fast & The
Furious"
MUSICIANS: -- Vince Neil; Travis Barker; Pink; Snoop Dogg
ATHLETES: -- Tony Hawk; Carey Hart; Mike Vallely;
"Rooftop" Escamilla
MORE: -- Maximillion Cooper, 33-year-old Gumball
founder & CEO
VISUALS: -- After a 3,000-mile journey, 120 spectacular cars (and
celebrity drivers) soaring to a long-awaited finish on
Rodeo Drive lining two blocks to create a $28 million
display
-- Celebrity Gumball drivers arriving home after an
eight-day, 3,000-mile trip "around the world"
-- Intel decked-out Range Rovers showcasing the brand's
new VIIV technology
-- Crowds of Angelenos lining the street of Rodeo to
welcome the Gumballers to Beverly Hills/Los Angeles
BACKGROUND: For more information or a complete press kit, please visit
www.gumball3000.com.
