When It Comes to Buying a Car, Mom's the Word

Mother's Day Survey Reveals Safety Is Mom's #1 Purchase Consideration, Followed by Fuel Economy

Majority of Respondents Drive SUVs

COSTA MESA, Calif., May 8 -- NADAguides.com (www.NADAguides.com), a leading vehicle information website, today announced the results of a Mother's Day survey aimed at revealing the opinions of moms when it comes to buying a car, including important purchase considerations such as safety and fuel economy, as well as the types of vehicles mothers currently drive versus the types of vehicles they ideally want to drive. Following are highlights of the survey.

Participants were asked what their top three most important purchasing considerations are when it comes to buying a new car. A solid 67% indicated Safety was among their most important consideration, followed by Fuel Economy (52%) and Roominess (50%). Overall Purchase Price came in fourth position at 48%.

When asked what type of vehicle the participants currently drive, over half (54%) indicated they drive SUVs. Twenty-two percent of respondents drive 4-Door Sedans while 8% each drive Luxury Vehicles and Crossovers. Six percent of those surveyed drive Mini Vans.

When asked if they'd like to drive something different than the vehicle they currently drive, 52% responded they currently drive the type of vehicle they ideally want to drive, followed by 17% who responded they'd ideally like to drive a Mini Van, and 12% who indicated they'd like to drive a Hybrid.

"It makes perfect sense Safety was the most important purchase consideration in our Mother's Day survey," said Don Christy, Jr., president and chief executive officer of NADAguides.com. "When you have children, their needs -- and ultimately their safety -- become the number one priority. We were also eager to learn about the vehicles mothers currently drive versus the vehicles they ideally want to drive. Believe it or not, SUVs were a popular choice in both camps, even with Fuel Economy ranking as the second most important purchasing consideration."

Finally, when asked which vehicle they 'dream' of driving, regardless of their current familial or financial situation, a majority of respondents revealed they dreamed of driving a 2007 Cadillac Escalade followed by a new Land Rover Range Rover and finally, the Porsche Carrera. Other popular choices included BMW (7 series sedan and 6 series convertible) and Lexus (IS 350 and GX 470).

A majority of mothers who responded to the survey (59%) parented two children under the age of five, while 22% of the respondents parented one child under the age of four. Seven percent of the respondents are currently expecting their first child.

  *  Respondents of the NADAguides.com Mother's Day survey were polled
     between April 24 and May 5, 2006.  More than 520 mothers of
     various-aged children (including expectant mothers) participated in the
     survey.  NADAguides.com marketing and editorial staff members contacted
     opt-in respondents via phone and email correspondence.