The Auto Channel
The Largest Independent Automotive Research Resource
The Largest Independent Automotive Research Resource
Official Website of the New Car Buyer

Get Your Engines Started for ''Test Drive Wednesdays''

PHOENIX--June 28, 2006--Clear Channel :

-- Clear Channel Radio's New Marketing Campaign Brings the Test Drive Experience On-Air and Online, Driving Listeners to Dealerships

Clear Channel Radio today announced a new marketing campaign called "Test Drive Wednesdays" designed to assist buyers in their next automotive purchase. The campaign kicks off in Phoenix with both online and on-air components encouraging test drivers to visit a local Buick/Pontiac/GMC Dealer Group, and to record their experiences.

"With consumers buying habits continually evolving, Clear Channel Radio continues to present innovative concepts to advertisers," said Joe Puglise, Market Manager of Clear Channel Radio Phoenix. "We are capturing listeners on-air and online, and getting them behind the wheel of some exciting new models available from our automotive customer."

Driving excitement

Each week, 8-12 listeners of Clear Channel Radio's eight stations in Phoenix are selected to test drive new vehicles accompanied by an on-air station personality and a producer who record the experience. Listeners can then hear this feedback on the radio, or they can access it online on Clear Channel Radio station Web sites accompanied by dealer-specific links. The reviews provided through Clear Channel Radio's dual-distribution platforms generate both interest and information of value to listeners and advertisers.

"We are excited to be partnering with Clear Channel Radio and its Online unit on this unique advertising campaign," said Chuck MacGregor, Buick/Pontiac/GMC Zone Manager. "The initial response to 'Test Drive Wednesdays' has been impressive and has given us a new and progressive way to connect with consumers," added Henry Brown, Dealer, Henry Brown Buick Pontiac-GMC, Mesa, Arizona.

With almost half of car purchases occurring over the weekend, according to Capgemini Cars Online statistics from May 2006, "Test Drive Wednesdays" reaches consumers mid-week, the pivotal point in their online search for a new vehicle. "Test Drive Wednesdays" can be heard on all Clear Channel Phoenix stations including, KESZ-FM, KFYI-AM, KNIX-FM, KMXP-FM, KOYT-FM, KOY-AM, KZZP-FM and KGME-AM. A "Test Drive Wednesday" review can be heard online at http://www.kez999.com/cc-common/testdrive/index.html.

About Clear Channel Radio

Clear Channel Radio is a leading radio company focused on serving local communities across the U.S. with more than 110 million listeners choosing Clear Channel Radio programming each week. The company's content can be heard on AM/FM stations, HD digital radio channels, on the Internet, via iPods, through Motorola's iRadio cell-phone service, and via mobile-navigation devices from Cobra, Garmin, Kenwood and others. The company's operations include radio broadcasting, syndication and independent media representation. Clear Channel Radio is a division of Clear Channel Communications, Inc. , a leading global media and entertainment company. More information on the company can be found at www.clearchannel.com.