Ford Motor Company Reports June 2006 U.S. Sales
* Ford's June U.S. sales totaled 269,404, down 7 percent. * Car sales totaled 107,608, up 7 percent. * Fusion, Milan and Zephyr pace Ford to higher car sales in 5 of the last 6 months. * Truck sales totaled 161,796, down 14 percent. * Land Rover sales were up 13 percent - 17 months in a row of higher sales.
DEARBORN, Mich., July 3 -- Ford Motor Company's U.S. sales totaled 269,404, down 7 percent. Car sales were up 7 percent, but truck sales were down 14 percent.
In the first six months of 2006, Ford's U.S. sales totaled 1.55 million, down 4 percent. Car sales were up 5 percent and truck sales were down 9 percent.
"Our performance in the car market is cause for optimism," said Al Giombetti, president, Ford and Lincoln Mercury marketing and sales, "because it shows we can win in the industry's most competitive segment."
Ford's domestic brands (Ford, Lincoln and Mercury) have achieved higher car sales in five of the last six months.
Demand for Ford's all-new mid-size sedans (Ford Fusion, Mercury Milan, and Lincoln Zephyr) remained strong with combined June sales of 19,149. In the last three months, sales for this trio averaged 19,655 a month.
Higher gas prices are contributing to lower truck sales, particularly in the large SUV and pickup categories. Traditional truck-based SUVs have declined industry-wide for four years in a row, but the decline in large pickups is a relatively recent phenomenon.
"After the sharp run-up in gasoline prices in April, some truck buyers delayed purchases," noted Giombetti. "Truck buyers are not as likely as SUV buyers to leave the segment, but some buyers are deferring purchases to balance higher monthly payments and higher fuel costs."
Ford's F-Series truck, America's best-selling vehicle, posted June sales of 65,452, down 10 percent compared with a year ago. In the first six months of 2006, F-Series sales totaled 400,177, down 2 percent from the same period a year ago. Nonetheless, Ford has outperformed the industry in the full-size pickup segment having increased its share of segment by over two percentage points.
Ford's best selling SUV experienced larger declines. Explorer sales were off 36 percent in June and Expedition sales were off 46 percent.
In the first six months of 2006, lower sales of traditional SUVs (76,322) more than accounted for the overall sales decline among Ford's domestic brands (56,703).
FORD MOTOR COMPANY JUNE 2006 U.S. SALES June Month % June CYTD % 2006 2005 Change 2006 2005 Change Sales By Brand Ford 226,250 243,678 -7.2 1,292,629 1,347,220 -4.1 Mercury 16,670 16,395 1.7 101,249 104,914 -3.5 Lincoln 9,610 10,808 -11.1 64,028 62,475 2.5 Jaguar 2,160 2,888 -25.2 11,649 17,162 -32.1 Volvo 10,867 12,266 -11.4 59,092 65,941 -10.4 Land Rover 3,847 3,414 12.7 22,863 17,871 27.9 Total Ford Motor Company 269,404 289,449 -6.9 1,551,510 1,615,583 -4.0 Memo: Cars and Trucks Cars 107,608 100,438 7.1 599,934 569,770 5.3 Trucks 161,796 189,011 -14.4 951,576 1,045,813 -9.0 Total Ford Motor Company 269,404 289,449 -6.9 1,551,510 1,615,583 -4.0 FORD BRAND JUNE 2006 U.S. SALES June Month % June CYTD % 2006 2005 Change 2006 2005 Change Crown Victoria 7,204 7,247 -0.6 36,110 37,951 -4.9 Five Hundred 9,089 8,646 5.1 48,101 49,138 -2.1 Taurus 20,418 26,764 -23.7 103,705 119,643 -13.3 Fusion 13,691 0 NA 71,089 0 NA Focus 15,837 15,610 1.5 96,396 98,573 -2.2 Mustang 15,165 14,470 4.8 87,284 96,011 -9.1 Thunderbird 0 814 -100.0 469 6,533 -92.8 GT 185 150 23.3 1,075 392 174.2 Total Ford Cars 81,589 73,701 10.7 444,229 408,241 8.8 Freestyle 6,268 6,820 -8.1 35,837 35,497 1.0 Escape 14,361 13,697 4.8 89,339 86,914 2.8 Explorer 18,437 28,835 -36.1 95,642 134,760 -29.0 Expedition 6,852 12,652 -45.8 41,233 61,651 -33.1 Excursion 0 1,670 -100.0 965 7,572 -87.3 Freestar 7,614 5,672 34.2 36,248 45,825 -20.9 Econoline/Club Wagon 16,052 17,065 -5.9 90,928 92,786 -2.0 Ranger 8,046 9,947 -19.1 49,122 59,450 -17.4 F-Series 65,452 72,485 -9.7 400,177 407,754 -1.9 Low Cab Forward 354 0 NA 1,874 0 NA Heavy Trucks 1,225 1,134 8.0 7,035 6,770 3.9 Total Ford Trucks 144,661 169,977 -14.9 848,400 938,979 -9.6 Total Ford Brand 226,250 243,678 -7.2 1,292,629 1,347,220 -4.1 LINCOLN AND MERCURY BRAND JUNE 2006 U.S. SALES June Month % June CYTD % 2006 2005 Change 2006 2005 Change Grand Marquis 5,132 6,252 -17.9 33,896 38,988 -13.1 Montego 1,880 2,177 -13.6 12,706 11,789 7.8 Sable 0 1,823 -100.0 0 16,116 -100.0 Milan 3,194 0 NA 17,462 0 NA Total Mercury Cars 10,206 10,252 -0.4 64,064 66,893 -4.2 Town Car 3,201 4,695 -31.8 21,842 24,460 -10.7 LS 965 1,780 -45.8 5,998 12,428 -51.7 Zephyr 2,264 0 NA 15,672 0 NA Total Lincoln Cars 6,430 6,475 -0.7 43,512 36,888 18.0 Total Mercury and Lincoln Cars 16,636 16,727 -0.5 107,576 103,781 3.7 Mariner 1,922 2,681 -28.3 18,598 16,552 12.4 Mountaineer 4,041 3,133 29.0 16,275 17,592 -7.5 Monterey 501 329 52.3 2,312 3,877 -40.4 Total Mercury Trucks 6,464 6,143 5.2 37,185 38,021 -2.2 Navigator 2,206 2,299 -4.0 12,255 13,769 -11.0 Aviator 0 1,247 -100.0 1,711 9,059 -81.1 Mark LT 974 787 23.8 6,550 2,759 137.4 Total Lincoln Trucks 3,180 4,333 -26.6 20,516 25,587 -19.8 Total Mercury and Lincoln Trucks 9,644 10,476 -7.9 57,701 63,608 -9.3 Total Mercury and Lincoln Vehicles 26,280 27,203 -3.4 165,277 167,389 -1.3 Total Lincoln Brand 9,610 10,808 -11.1 64,028 62,475 2.5 Total Mercury Brand 16,670 16,395 1.7 101,249 104,914 -3.5 JAGUAR BRAND JUNE 2006 U.S. SALES June Month % June CYTD % 2006 2005 Change 2006 2005 Change XJ 522 562 -7.1 2,879 4,311 -33.2 S-TYPE 603 845 -28.6 3,627 4,868 -25.5 X-TYPE 525 1,154 -54.5 2,896 6,587 -56.0 XK 510 327 56.0 2,247 1,396 61.0 Total Jaguar 2,160 2,888 -25.2 11,649 17,162 -32.1 VOLVO BRAND JUNE 2006 U.S. SALES June Month % June CYTD % 2006 2005 Change 2006 2005 Change S40 1,988 2,185 -9.0 12,244 12,892 -5.0 V50 351 470 -25.3 2,093 2,926 -28.5 V40 0 0 NA 0 5 NA S60 2,872 2,684 7.0 13,773 13,723 0.4 V70 571 762 -25.1 2,948 4,083 -27.8 XC70 1,268 1,525 -16.9 6,691 7,090 -5.6 C70 562 149 277.2 1,111 1,305 -14.9 S80 879 872 0.8 4,311 5,652 -23.7 XC90 2,376 3,619 -34.3 15,921 18,265 -12.8 Total Volvo 10,867 12,266 -11.4 59,092 65,941 -10.4 LAND ROVER BRAND JUNE 2006 U.S. SALES June Month % June CYTD % 2006 2005 Change 2006 2005 Change Range Rover 960 1,446 -33.6 5,718 5,664 1.0 Range Rover Sport 1,341 0 NA 8,578 0 NA LR3 1,545 1,754 -11.9 8,537 10,060 -15.1 Discovery 0 21 -100.0 1 765 -99.9 Freelander 1 193 -99.5 29 1,382 -97.9 Total Land Rover 3,847 3,414 12.7 22,863 17,871 27.9