Scion Successfully Keeping Owners in Toyota Family

Washington DC - July 31, 2006: The AIADA newsletter reported that more than half of Scion owners trading in their cars for new vehicles stay under the Toyota umbrella, nearly double the rate of any other feeder brand's loyalty to an automaker, reports Automotive News.

During the April-June period, 50.3 percent of Scion trade-ins went for a Scion, Toyota or Lexus vehicle, according to data from the Power Information Network (PIN). "Whether it's Chevy owners going to Buick or Dodge owners going to Chrysler, nowhere do you see a feeder brand of Scion's magnitude," said Tom Libby, PIN senior director of industry analysis.