The Auto Channel
The Largest Independent Automotive Research Resource
The Largest Independent Automotive Research Resource
Official Website of the New Car Buyer

Volvo to Offer SIRIUS Satellite Radio As Factory Installed Option This Summer


PHOTO (select to view enlarged photo)

DETROIT and NEW YORK - August 8, 2006: Volvo Cars of North America and SIRIUS Satellite Radio today announced that Volvo will begin offering SIRIUS as a factory installed option this summer.

Starting with the 2007 model year, Volvo plans to offer factory installed SIRIUS on the following vehicle lines:

* Volvo S40
* Volvo V50
* Volvo C70
* All-New Volvo S80

Each Volvo S40, V50, and C70 vehicle factory equipped with SIRIUS Satellite Radio (MSRP $295) will include a six-month subscription.

The All-New Volvo S80, available later in model year 2007, will also offer a factory equipped SIRIUS radio with a six-month subscription. Packaging and pricing information will be announced at a later date.

"SIRIUS Satellite Radio is the perfect complement to Volvo's respected audio systems featuring Dolby Pro Logic II Surround and Dynaudio. Volvo customers will enjoy depth and breadth of music, sports, news, and entertainment as they have never experienced before in their vehicle. In keeping with Volvo's commitment to safety, SIRIUS also features channels dedicated to weather and traffic updates every four minutes in the top twenty U.S. markets, plus a weather and emergency channel," says Hans Krondahl, Executive Vice President, Marketing, Volvo Cars of North America.

"We are very excited about our relationship with Volvo and the launch of factory installed SIRIUS on the heels of the successful Special Edition S60, which featured SIRIUS as well," said Doug Wilsterman, Senior Vice President and General Manager Automotive OEM for SIRIUS. "We look forward to working closely with Volvo to offer their customers the best in-vehicle entertainment available."

About SIRIUS

SIRIUS delivers more than 125 channels of the best programming in all of radio. SIRIUS is the original and only home of 100% commercial free music channels in satellite radio, offering 67 music channels available nationwide. SIRIUS also delivers 61 channels of sports, news, talk, entertainment, traffic, weather and data. SIRIUS is the Official Satellite Radio Partner of the NFL, NBA and NHL and broadcasts live play-by-play games of the NFL, NBA and NHL. All SIRIUS programming is available for a monthly subscription fee of only $12.95.

SIRIUS products for the car, truck, home, RV and boat are available in more than 25,000 retail locations, including Best Buy, Circuit City, Crutchfield, Costco, Target, Wal-Mart, Sam's Club, RadioShack and at shop.sirius.com.

SIRIUS radios are offered in vehicles from Audi, BMW, Chrysler, Dodge, Ford, Infiniti, Jaguar, Jeep(R), Land Rover, Lexus, Lincoln-Mercury, Mazda, Mercedes-Benz, MINI, Nissan, Rolls Royce, Scion, Toyota, Porsche, Volkswagen and Volvo. Hertz also offers SIRIUS in its rental cars at major locations around the country.