Vogue and Lexus Open Fall Fashion Season
The Leading Luxury Automaker and the Venerated Arbiter of Fashion Come Together to Usher in This Fall's Fashion Season at the Elegant Pebble Beach Concours d'Elegance
PEBBLE BEACH, Calif., Aug. 17 -- Celebrating its mutual passion for beautiful design, Lexus and Vogue for the first time will present the "The Lexus Fashion Preview" fashion show at the 56th Annual Pebble Beach Concours d'Elegance. On Friday, Aug. 18, more than 1,500 guests will enjoy the luxurious, invitation-only event that will showcase collections from the next generation of young American design talent.
The show -- hosted by Sally Singer, Vogue's fashion news and features director -- will reveal the collections from the finalists of the prestigious Council of Fashion Designers of America/Vogue Fashion Fund initiative. The CFDA/Vogue Fashion Fund competition is the fashion industry's intense search for the talent that will emerge as the next great American designer. Selected from a field of hundreds of initial applicants, the 10 CFDA/Vogue Fashion Fund finalists will compete for the top prize of $200,000 and the opportunity to be mentored by the fashion industry's top designers and executives.
Sharing the runway with fall's leading fashions is the fourth annual Lexus SC Pebble Beach Edition retractable hardtop convertible. The SC features an exclusive color combination of starfire pearl exterior with pimento red leather interior, accented with black birds-eye maple wood trim. Pebble Beach badging throughout the SC marks the vehicles' limited edition status. Lexus remains the sole automotive partner with The Pebble Beach Company and is the preferred vehicle of Pebble Beach Resorts.
"Lexus is delighted with what we hope is the beginning of a long-term partnership with Vogue, an international driving force in fashion and culture," said Deborah Meyer, vice president of marketing for Lexus. "Our relationship highlights the affinity between fashion and automotive design."
Following the fashion show, guests will be feted with an elegant cocktail reception showcasing the Lexus SC Pebble Beach edition and other selected Lexus models, and lavish silent auction prizes to benefit CFDA.
About Lexus
Lexus has become synonymous with luxury since its introduction in 1989. By offering some of the finest quality luxury vehicles and providing benchmark customer service, Lexus has become the top-selling luxury nameplate in the United States for five years in a row. Lexus and its 220 dealers have repeatedly achieved high honors for both the products they sell and the customer service they provide as rated by the independent research firm of J.D. Power and Associates. For more information on Lexus and its products visit www.Lexus.com.
About the CFDA/Vogue Fashion Fund
Launched in 2004, the CFDA/Vogue Fashion Fund is an unprecedented award program that combines a financial prize with business mentoring to promote the next wave of young American talent. The selection process involves narrowing down over hundreds of initial applicants to 10 finalists and ultimately an overall winner and two secondary winners. Prior to final selection, these ten finalists present their work and their business plan to a panel of fashion industry leaders, all of whom put the designers through rigorous questioning, studio visits and fashion presentations.
About Pebble Beach Concours d'Elegance
The Pebble Beach Concours d'Elegance takes place annually and is the world's premier automobile show. Every August, automobile aficionados visit the Monterey Peninsula to pay homage to history's finest and most spectacular automotive names.
