Second Annual Back-Up to School Safely Program Gives Local Drivers the Knowledge and Technology to Keep Southern California Children Safe
Al & Ed's Autosound Teams Up With Cadbury Schweppes and Ralphs Grocery Company to Raise Awareness of Backover Safety With Community Events and the Chance to Win One of 50 Prize Packages
VAN NUYS, Calif., Aug. 24 -- Following the success of last year's "Back-Up To School Safely" program Al & Ed's Autosound is again teaming up with Cadbury Schweppes and Ralphs Grocery Company to raise awareness of backover safety. The campaign, which has been expanded from Los Angeles to include all of Southern California, will feature live demonstrations of "rear view" technology, safety tips on backover safety and the return of the "Swipe-stakes" where Ralphs customers will be entered to win one of 50 Al & Ed's Autosound gift cards worth $500. The gift card can be used to purchase an Al & Ed's Backover Safety System and Ralphs customers are automatically entered when using their Ralphs Club Card to purchase a Cadbury Schweppes 7UP, Motts or Hawaiian Punch product.
Backover accidents injure or kill over 2,500 children each year with over 60% of these incidents involving an immediate family member, according to the national non-profit organization Kids and Cars. Moreover, 55 children have been killed so far this year due to these types of preventable accidents, and the figure is undoubtedly much higher, as there is no law requiring federal or state agencies to collect information on injuries and deaths that occur as non-traffic incidents on private property.
"The California Highway Patrol keeps a record of fatalities when unsafe backing was the primary collision factor, and the seven deaths which were documented in 2005 could have been prevented," said Officer Humberto Jimenez of the Southern Division Public Affairs Unit of the CHP.
From August 23 through September 26, 2006, customers using their Ralphs Club Card while purchasing selected 7UP, Motts and Hawaiian Punch products will be automatically entered into the Back-Up To School Safely "Swipe- stakes," where 50 randomly selected winners will receive an Al & Ed's Autosound gift card worth $500. In addition, customers can redeem 10% off their next purchase at all Southern California Al & Ed's Autosound locations by showing their Ralphs Club Card.
"With the additional cars on the road and backing out of driveways during back to school time, there couldn't be a better time to partner with Cadbury Schweppes and Ralphs for a safety promotion," said Gabi Mashal, President of Al & Ed's Autosound. "A common misconception is that drivers have a complete view when they use the mirrors and look over their shoulder. I encourage LA drivers to come to a safety clinic and see for themselves how big most blindspots actually are."
Event dates, times and Ralphs Grocery Company locations
August 26th 11:00 a.m. - 2:00 pm
1500 Moorpark Road Thousand Oaks
August 27th 11:00 a.m. - 2:00 p.m.
17840 Ventura Blvd. Encino
August 28th 4:00 p.m. - 7:00 p.m.
160 N. Lake Pasadena
August 29th 4:00 p.m. - 7:00 p.m.
1413 Hawthorne Blvd. Redondo Beach
September 5th 4:00 p.m. - 7:00 p.m.
14440 Burbank Blvd. Van Nuys
September 9th 11:00 a.m. - 2:00 p.m.
6670 Montezuma Rd. San Diego
September 10th 11:00 a.m. - 2:00 p.m.
40473 Murrieta Hot Spring Murrieta
September 11th 4:00 p.m. - 7:00 p.m.
12057 Wilshire Blvd. Los Angeles
September 12th 4:00 p.m. - 7:00 p.m.
2675 Foothill Blvd. La Crescenta
September 16th 11:00 a.m. - 2:00 p.m.
5241 Warner Huntington Beach
The "Swipe-stakes" runs until September 26, 2006 and the prize drawing will take place on or about October 13, 2006. The winners will be notified by mail with a "Notification Letter" or by telephone and followed up with a Notification Letter.
The 10% off Ralphs Club Card offer cannot be combined with any other offer and is not valued for special orders. The certificate does not have a cash value and is good until September 26, 2006.
About Al & Ed's Autosound
Founded in 1954, Al & Ed's Autosound has grown to become the largest mobile electronics and communications specialist with 25 Southern California stores. As a recognized leader in the mobile electronics industry, Al & Ed's Autosound has been an instrumental partner in the pioneering of innovations such as FM radio for cars, cassette players for cars and the first car alarms, and is viewed within the mobile electronics industry as a barometer for the industry in Southern California. For more information, visit www.al-eds.com.
About Ralphs Grocery Company
Ralphs Grocery Company was founded in 1873 and currently operates more than 460 conventional and warehouse-style supermarkets in California and southern Nevada, from its headquarters in Los Angeles. With a long record of community involvement, Ralphs is pleased to offer 10 store locations for the "Back-Up To School Safely" events in addition to incorporating their popular Ralphs Club Card into the Back-Up To School Safely "swipe-stakes."
The company is a division of The Kroger Co., , one of the nation's largest food retailers, based in Cincinnati, Ohio. Additional information about Ralphs can be found at www.ralphs.com.
About Cadbury Schweppes
Cadbury Schweppes is a major international company that manufactures, markets and sells confectionery and beverage treats and refreshments. With origins stretching back over 200 years, Cadbury Schweppes' brands are enjoyed today in almost every nation in the world and included such favorites as Cadbury, Trident, Dr. Pepper, Halls, Schweppes, Dentyne, Snapple and 7UP. Cadbury Schweppes employs over 50,000 people with manufacturing operations in more that 35 countries and is the world's third largest soft drink company. Additional information on Cadbury Schweppes can be found at www.cadburyschweppes.com.
