Passive Keyless Entry Systems to Provide Key to Growth in European Keyless Vehicle Entry Systems Market

LONDON, October 5 -- The keyless vehicle entry systems market in Europe is becoming commoditised. Currently, remote keyless entry systems are being offered as a standard feature in all cars. In this scenario, automakers and suppliers are depending on passive keyless entry systems to drive growth.

Frost & Sullivan (http://www.transportation.frost.com) finds that the European Market for Keyless Vehicle Entry Systems earned revenues of 363.6 million euros in 2005 and estimates this to reach 551.2 million euros in 2012.

"Future growth in the keyless vehicle entry system market will stem from integrating the access system with comfort and convenience functions," notes Frost & Sullivan Senior Research Analyst Karthikeyan Vijayakumar. "With these additional features, the basic vehicle access system will be designed to offer car users an enhanced driving experience."

Going forward, passive keyless entry and remote keyless entry systems will offer car users the option of greater personalisation in terms of seat memory and climate control, among others. Car status information such as tire pressure and fuel level will be displayed on key fobs. Moreover, biometric systems, which are beginning to make a foray into the market, are expected to initially offer comfort and convenience functions, and subsequently provide security functions as well.

At present, the remote keyless entry system market is highly commoditised. Suppliers are under pricing pressure, and are in need of new avenues for growth. Furthermore, passive keyless entry systems are priced beyond the reach of volume segment customers.

"Suppliers currently delivering remote keyless entry systems should make their presence felt in the passive keyless entry system market as well," advises Mr. Vijayakumar. "It is important that they enter the passive entry system market since this area offers opportunities for future growth."

Automakers and suppliers need to work towards reducing the cost of passive keyless entry systems to reinforce positive growth trends. Besides, suppliers of both mechanical and electronic components should aim to partner with each other to offer complete access systems.

If you are interested in a virtual brochure, which provides manufacturers, end users, and other industry participants with an overview of the latest analysis of the European Market for Keyless Vehicle Entry Systems then send an e-mail to Magdalena Oberland- Corporate Communications, at magdalena.oberland@frost.com with the following information: your full name, company name, title, telephone number, e-mail address, city, state, and country. We will send you the information via email upon receipt of the above information.

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List of keywords in the press release: Europe, market, keyless vehicle entry systems, passive vehicle entry systems, remote keyless entry systems, vehicle access system, standard car features, automakers, automotive comfort functions, automotive convenience functions, driving experience, car users, passive keyless entry, vehicle seat memory, car climate control, car status information, tire pressure, car fuel level, automobile key fobs, vehicle biometric systems, automotive mechanical components, automotive electronic components, complete access systems

List of key industry participants: BMW, DaimlerChrysler, Fiat, Ford and PAG, Groupe Renault, PSA, Toyota, Honda, General Motors, Volkswagen, Siemens VDO, Continental, Delphi, Hella, Valeo, HUF, Honda Locks, Tokai Rica, JCI, Magnetti Marelli