Internet Plays Increasing Role for Car Buyers

SEE ALSO: New Car Buyers Guide

Washington DC October 6, 2006; The AIADA newsletter reported that a recent survey from consulting firm Capgemini found that over 80 percent of consumers used the web during the car buying process, twice as many as 2004 and four times as many as 2002, reports USA Today.

AutoNation CEO Mike Jackson says that while few people actually buy a car online sight unseen, the Internet has cut the transaction time in half as consumers arrive at the dealership more informed.

Jackson also noted the Internet "has brought transparency to pricing" because of websites that provide buyers a car's true market value.