The Auto Channel
The Largest Independent Automotive Research Resource
The Largest Independent Automotive Research Resource
Official Website of the New Car Buyer

Volvo Looks to Aid Ford Turnaround with Several Model Launches


PHOTO

Washington DC November 2, 2006; The AIADA newsletter reported that the success of Ford's attempt to turnaround the company may be contingent on its Volvo unit, which is seeking a revival of its own with the launch of seven new models and redesigned versions of current models over the next four years – the most intensive launch activity in Volvo's nearly 80-year history, reports The Wall Street Journal.

Reviving Volvo is important to rejuvenating Ford, whose sales and U.S. market share are shrinking as a result of an over-reliance on large trucks and SUVs. Among the new vehicles on the way: a two-door compact model called the C30 and a sportier version of the brand's flagship S80 sedan.

"Our best contribution for our selves, as well as Ford, is to develop this brand into a success," said Volvo CEO Fredrik Arp, in an interview. "We're very committed to delivering a return on investment for our parent."