Mercedes-Benz November 2006 Third-Highest Sales Month in Its 42 Year History in the U.S.
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MBUSA Sales Up 20.8 Percent for the Month; 13.9 Percent for the Year-to-Date
MONTVALE, N.J., Dec. 1 -- If record-breaking sales are any indication, some people just may be finding stars under their trees this holiday season ... Mercedes-Benz stars, that is. In November, Mercedes-Benz USA achieved its third-highest sales month in its 42 years of doing business in the U.S. with 22,079 units sold for the month, a 20.8 percent increase over last November's 18,284 units. This marks the 10th consecutive month that MBUSA has posted record-breaking sales and the company's best November on record.
This brings MBUSA's year-to-date sales to 219,678 units, a 13.9 percent increase over the same period last year, and keeping Mercedes-Benz on track for accomplishing its 13th consecutive year of sales growth come the ringing in of the new year.
One hot ticket item on people's wish lists this year -- high-end luxury. All 20 of the Signature Edition CL600 luxury coupe offered exclusively through Saks Fifth Avenue's annual "The Gift" holiday catalog sold at $160,000 each in less than eight minutes on November 14. Sales of the newest generation S-Class were nearly double this month over last November (2,780 vs. 1,400), boosting sales for the high-end vehicles as a group by 57.7 percent for the month (3,627 vs. 2,300) and 51.8 percent for the year-to-date (36,787 vs. 24,230).
Not to be outdone, the E-Class also demonstrated impressive gains with a 26.6 percent increase over last November, coming out on top as the volume leader for the month with 4,918 units sold for the month. Sales of Mercedes-Benz passenger cars, as a whole, grew 9.6 percent for the month (15,301 vs. 13,967).
Additionally, contrary to industry trends, Mercedes-Benz vehicles in the luxury light truck segment -- ML-Class, R-Class, GL-Class and G-Class -- continued to demonstrate impressive gains with a combined 57 percent increase over last November (6,778 vs. 4,317) and an 81 percent increase over year-to-date 2005 (60,373 vs. 33,360). The ML-Class rose 6.8 percent; the R- Class gained 5.1 percent; and the popularity of the GL-Class, the newest member of the Mercedes-Benz family of SUVs, contributed to the growth as well.
Separately, through the Mercedes-Benz Certified Pre-Owned program, MBUSA sold 3,741 vehicles in November, an increase of 20.9 percent over last November, bringing the year-to-date total to 43,363 units, a 7.3 percent increase over the same period in 2005.
In 2005, MBUSA achieved its twelfth consecutive year of sales growth by setting the highest sales volume in its history with 224,421 new vehicle sales. Headquartered in Montvale, N.J., MBUSA is responsible for the sales, marketing and service of all Mercedes-Benz products in the United States. More information on MBUSA and its products can be found on the Internet at http://www.mbusa.com/.
MERCEDES-BENZ USA
Sales -- November 2006
Model Nov. '06 Nov. '05 Monthly % YTD 2006 YTD 2005 Yearly %
C-CLASS 4,435 4,858 -8.7% 44,990 50,852 -11.5%
E-CLASS 4,918 3,884 26.6% 43,079 44,049 -2.2%
S-CLASS 2,780 1,400 98.6% 27,899 14,124 97.5%
CL-CLASS 391 100 291.0% 965 1,124 -14.1%
SL-CLASS 456 800 -43.0% 7,923 8,982 -11.8%
CLK-CLASS 1,007 1,145 -12.1% 14,906 16,479 -9.5%
SLK-CLASS 536 829 -35.3% 9,746 10,302 -5.4%
CLS-CLASS 778 951 -18.2% 9,797 13,605 -28.0%
R-CLASS 1,275 1,213 5.1% 16,622 2,529 557.3%
ML-CLASS 3,183 2,980 6.8% 27,743 29,619 -6.3%
GL-CLASS 2,285 n/a n/a 15,439 n/a n/a
G-CLASS 35 124 -71.8% 569 1,212 -53.1%
GRAND TOTAL 22,079 18,284 20.8% 219,678 192,877 13.9%
