American Honda Posts 10th Consecutive Year of Record Sales in 2006
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Increased Civic and CR-V Sales Help Propel Honda to Its Best Sales Year Ever
TORRANCE, Calif., Jan. 3 -- American Honda Motor Co., Inc., today announced all-time record sales results for the 10th consecutive year. Sales from both Honda and Acura Divisions totaled 1,509,358 and pushed American Honda annual sales up 3.5 percent based on the daily selling rate*. The results also mark the company's 13th consecutive year-over-year sales increase. American Honda December sales totaled 131,778 vehicles, up 3.0 percent for the month based on the daily selling rate.
2006 American Honda sales highlights:
* All-time record total vehicle sales of 1,509,358 (up 3.5 percent)
* 10th consecutive yearly sales record
* 13th consecutive year-over-year annual sales increase
* All-time record light truck sales of 665,408 (up 6.9 percent)
* Individual vehicle sales records for Honda CR-V, Odyssey, Pilot,
Ridgeline and Acura TSX
"American Honda's ten consecutive years of record sales are consistent with our strategy to build long-term, sustainable and steady growth," said Dick Colliver, executive vice president of American Honda. "In this year of record fuel prices, Honda has benefited from its position as the most fuel- efficient car company in America**."
Honda Division posted its 13th consecutive year-over-year sales increase, up 4.8 percent in 2006 to 1,308,135 vehicles. Civic sales increased 3.0 percent to 316,638. Light-truck sales of 602,123 increased 6.6 percent, setting a fifth consecutive all-time record. Odyssey annual sales of 177,919 increased 2.4 percent and set an eighth consecutive all-time record. CR-V annual sales of 170,028 increased 13.6 percent to 170,028. CR-V December sales of 17,439, up 29.8 percent, set a monthly sales record.
"Honda light-truck models are more competitive than ever," said Colliver. "Consumers who compare safety ratings, fuel economy and comfort and convenience features are finding much to like in our lineup."
Civic Hybrid sales are up 21.2 percent to 31,253 for the calendar year and sales of all Honda hybrid vehicles (Civic Hybrid, Accord Hybrid and Insight) totaled 37,573 vehicles.
2006 Honda Division sales highlights:
* 11th consecutive all-time record Honda Division sales of 1,308,135 (up
4.8 percent)
* 13th consecutive year-over-year sales increase
* Fifth consecutive year of record light-truck sales at 602,123 (up
6.6 percent)
* Record full-year sales of CR-V, Odyssey, Pilot and Ridgeline
With record sales of the TSX performance sedan, the Acura Division posted a result of 201,223 for the calendar year and broke the 200,000-unit mark for the second consecutive year. Acura light-truck sales rose 9.6 percent in 2006 on a sales-weighted basis, to 63,285. Acura posted record December sales for light trucks of 8,674, up 63.1 percent.
* The daily selling rate is calculated with 306 days for 2006, versus
307 for 2005. December, 2006 included 26 selling days compared to
27 for December, 2005.
** Based on model year 2005 CAFE average fuel economy ratings and weighted
sales for passenger-car and light truck fleets sold in the U.S. by
major manufacturers.
Consumer information is available at www.honda.com.
American Honda Vehicle Sales For December 2006
Month-to-Date Year-to-Date
December December DSR** December December DSR**
2006 2005 % Chg. 2006 2005 % Chg.
American Honda
Total 131,778 132,800 3.0% 1,509,358 1,462,472 3.5%
Total Car
Sales 66,441 66,906 3.1% 843,950 837,822 1.1%
Total Truck
Sales 65,337 65,894 3.0% 665,408 624,650 6.9%
Honda Total
Car Sales 56,059 53,807 8.2% 706,012 686,160 3.2%
Honda Total
Truck Sales 56,663 60,372 -2.5% 602,123 566,702 6.6%
Acura Total
Car Sales 10,382 13,099 -17.7% 137,938 151,662 -8.8%
Acura Total
Truck Sales 8,674 5,522 63.1% 63,285 57,948 9.6%
Domestic Car
Sales * 50,638 57,298 -8.2% 667,326 692,309 -3.3%
Honda Division 44,793 50,023 -7.0% 595,978 614,090 -2.6%
Acura Division 5,845 7,275 -16.6% 71,348 78,219 -8.5%
Domestic Truck
Sales * 47,988 52,015 -4.2% 495,380 474,431 4.8%
Honda Division 39,314 46,493 -12.2% 432,095 416,483 4.1%
Acura Division 8,674 5,522 63.1% 63,285 57,948 9.6%
Import Car Sales 15,803 9,608 70.8% 176,624 145,513 21.8%
Honda Division 11,266 3,784 209.2% 110,034 72,070 53.2%
Acura Division 4,537 5,824 -19.1% 66,590 73,443 -9.0%
Import Truck
Sales 17,349 13,879 29.8% 170,028 150,219 13.6%
Honda Division 17,349 13,879 29.8% 170,028 150,219 13.6%
MODEL BREAKOUTS
BY DIVISION
Honda Division
Total 112,722 114,179 2.5% 1,308,135 1,252,862 4.8%
Fit 2,232 27,934
Accord * 29,886 26,370 17.7% 354,441 369,293 -3.7%
Memo: Accord
Hybrid 363 720 -47.6% 5,598 16,826 -66.6%
Civic * 23,609 26,971 -9.1% 316,638 308,415 3.0%
Memo: Civic
Hybrid 2,408 2,528 -1.1% 31,253 25,864 21.2%
S2000 327 424 -19.9% 6,271 7,780 -19.1%
Insight 3 42 -92.6% 722 666 8.8%
FCX 2 0 6 6 0.3%
Odyssey * 16,031 16,228 2.6% 177,919 174,275 2.4%
Pilot * 14,962 18,788 -17.3% 152,154 143,353 6.5%
CR-V 17,349 13,879 29.8% 170,028 150,219 13.6%
Element * 3,658 4,888 -22.3% 51,829 56,262 -7.6%
Ridgeline 4,663 6,589 -26.5% 50,193 42,593 18.2%
Acura Division
Total 19,056 18,621 6.3% 201,223 209,610 -3.7%
RSX 308 1,513 -78.9% 16,996 20,809 -18.1%
CL * 0 0 0 1
TL * 5,845 7,275 -16.6% 71,348 78,218 -8.5%
TSX 3,526 3,023 21.1% 38,035 34,856 9.5%
RL 702 1,278 -43.0% 11,501 17,572 -34.3%
NSX 1 10 58 206 -71.8%
MDX * 6,227 5,522 17.1% 54,121 57,948 -6.3%
RDX * 2,447 9,164
Selling Days 26 27 306 307
* Honda and Acura vehicles are made of domestic and global sourced
parts.
** Daily Selling Rate
