Dodge Creates Hoopla in Atlanta this March with 'Dribble for a Dodge'

- The contestant who has the best bouncing streak wins an all-new 2007 Dodge Ram 1500 SLT Quad Cab with a HEMI(R) engine and tickets to the NCAA championship game

- Consumers ready to play ball can register online at www.DribbleforaDodge.com

AUBURN HILLS, Mich., Feb. 16 -- Dodge puts the ball in the consumer's court this March. If consumers want to score an all-new 2007 Dodge Ram 1500 SLT Quad Cab with the legendary HEMI(R) engine and tickets to the NCAA championship game, they are invited to bring their "A" game to Atlanta for the "Dribble for a Dodge" challenge, taking place on Tuesday, March 13.

From basketball rookies to all-stars, Dodge is looking for up to 150 consumers to be part of the starting line-up for "Dribble for a Dodge," a basketball dribbling endurance contest. After hours of continuous dribbling, the field will be narrowed to one MVD - "Most Valuable Dribbler." The last contestant dribbling at the end of the challenge will get more than a standing ovation. He or she will win a 2007 Dodge Ram 1500 SLT Quad Cab with a HEMI engine and two tickets to the NCAA championship basketball game.

"The Dodge Ram is the longest lasting full-size pick-up truck on the market," said Michael Manley, Vice President - Sales Strategy and Dealer Operations, Chrysler Group. "Therefore, we thought it would be exciting to tip-off Dodge Truck Month and basketball madness in March by challenging consumers to prove their toughness on the basketball court and see who can outlast their competition in a basketball dribbling endurance contest."

Don't Pass - Give it a Shot

Dodge fans can register at www.DribbleforaDodge.com for a chance to be selected to participate in the "Dribble for a Dodge" challenge. Consumers can sign up online, beginning Friday, Feb. 16 until Tuesday, March 6 at 5 p.m. (ET). All participants must be 18 years or older and hold a valid driver's license at the time of entry. A random drawing will be held to select up to 150 people to participate in the challenge.

Rules of the Court

The "Dribble for a Dodge" challenge will take place on a regulation basketball court where each of the pre-selected players will be given his or her own space on the basketball court, and challenged to dribble their HEMI- branded basketball until it's the last ball bouncing. Referees will be on-hand to ensure fair play for this game of endurance, skill and determination.