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Mitsubishi Reports 22 Percent Sales Increase in March 2007


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SEE ALSO: Mitsubishi Buyers Guide

CYPRESS, Calif., April 3 -- Mitsubishi Motors North America, Inc., (MMNA) today reported March sales of 12,536 units, up 22.3% from last March's total of 10,250.*

Year-to-date, Mitsubishi sales are up 23.2%, compared to the January-March period in 2006.

"Customers are responding to the distinctive styling of our products and the great value that they provide," said MMNA CEO Hiroshi Harunari. "We are building on the momentum provided by the launch of our all-new Outlander crossover SUV. And in March, we started to see the effects of the roll-out of our all-new fuel-efficient Lancer sedan. We are looking forward to a tremendous full month of sales for this vehicle in April."

  Lancer sales for the month were 1,895, up 40.2% compared to last March.

  Other March sales highlights:

  -  Outlander closed at 2,364 units up 20.9% from last month's volume and
     up 146.3% from last year's volume.  It was the best month for Outlander
     in more than three years.
  -  Eclipse was the volume leader at 2,613, up 5.1% from last year's
     volume.
  -  Eclipse Spyder sales were 1,302, an increase of 283% compared to
     March 2006.
  -  Endeavor sales were 1,384, up 7.3% from March 2006.

  * -- the DSR increase for March was 17.9%, with 28 selling days in 2007,
       and 27 selling days in 2006.

Mitsubishi Motors North America, Inc., (MMNA) is responsible for all manufacturing, finance, sales, marketing, research and development operations of the Mitsubishi Motors Corporation in the United States. Mitsubishi Motors sells coupes, convertibles, sedans, sport utility vehicles, and light trucks through a network of approximately 520 dealers.