ModernMom.com Adds Auto Reviews to Its Growing Lineup of Resources for Today's Busy Mothers

LOS ANGELES, April 5 -- ModernMom.com, the leading online resource for today's busy moms, has added an exciting new feature to the site's existing lineup of informative and inspirational content. This first-of-its kind column, 'Mobile Mom', will run twice monthly and will present auto reviews from a mom's perspective, focusing on the features and options that really matter most to them.

Out of a best possible five "M" scale, each vehicle will be rated on its style; real world performance; comfort; family-friendliness, such as entertainment options, storage for strollers and other child-related gear; mom-essentials, such as space for purses and diaper bags, interior lighting and ease of reaching the back seat; and other essentials, including cost, horsepower, fuel economy and engine size.

"Research shows that women influence and are involved in the majority of car purchases today, yet very few outlets actually address the information that will help women make the best decision for their lifestyles," said Lolita Carrico, founder of Modern Mom. "How easily do the seats fold down? Is it Bluetooth enabled? Can I get it with a navigation system or keyless entry? Our Mobile Mom column breaks down the clutter of information to reveal what our readers really want to know."

In addition to auto reviews, the Mobile Mom column will also feature car accessory information, highlighting essential auto-related items for moms on the go.

About Modern Mom

Founded in 2002, Modern Mom helps busy moms balance their lives -- both as moms and women. The company's flagship effort is ModernMom.com, a leading online publication and destination site featuring advice, tips, inspiration and news. Created for mothers of all varieties -- those who work outside of the home, those who work at home and run around with their kids, or a mixture of the two -- Modern Mom helps moms have it all, without losing it all.