AutoMart.com & AutoMercado.com Release Most Popular Used Vehicles
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NORFOLK, Va.--The Ford F-150 was the most searched vehicle on both sites in the first quarter of 2007. The Honda Accord and the Honda Civic each made the top five on both sites. The Toyota Tacoma, the Chevrolet Tahoe, and the Ford Explorer, and the Chevy Silverado all appeared in the top 10 on both sites. High-end brands also showed similar popularity on both sites. For example, the BMW was the 11th most popular make on both sites.
However, there were some differences in the search patterns of Spanish language and English language consumers. The Ford Mustang appeared as the # 2 searched vehicle on AutoMart.com but fell 9 spots in popularity with Spanish language consumers. The Mustang, the Camaro, and the Corvette all showed less search activity on AutoMercado.com than they did on AutoMart.com. Meanwhile, the Volkswagen Jetta and Toyota Corolla were top 10 choices on AutoMercado.com and did not appear in the top 20 on AutoMart.com.
“For the most part, the demand is very similar between the two sites,” said Skip Dowd, vice president of electronic media at AutoMart. One thing we are noticing is that AutoMercado.com shoppers are searching for basic family vehicles, either family sedans or SUV's. Pickups are also fairing well on AutoMercado.com.”
AutoMart.com launched AutoMercado.com as the nation's first fully translated, fully functioning national web site targeted exclusively to Spanish language consumers last spring. Dowd adds, “We're pleased that our vehicle selections are attractive to a wide-range of consumers, because that allows both of our companies to remain leaders in the field of online, automotive classified advertising.”
AutoMart.com:
|
MAKE |
MODEL |
||||
| CHEVROLET | 12.95% | F-150M | 2.75% | ||
| FORD | 10.84% | MUSTANG | 2.62% | ||
| TOYOTA | 6.82% | ACCORD | 2.52% | ||
| HONDA | 6.54% | CIVIC | 2.44% | ||
| DODGE | 5.61% | TAHOE | 1.66% | ||
| NISSAN | 4.48% | TACOMA | 1.46% | ||
| JEEP | 3.20% | WRANGLER | 1.46% | ||
| PONTIAC | 2.94% | EXPLORER | 1.42% | ||
| GMC | 2.90% | F-250 | 1.34% |
AutoMercado.com:
|
MAKE |
MODEL |
|||||
| FORD | 16.08% | F-150 | 3.70% | |||
| CHEVROLET | 13.55% | CIVIC | 2.29% | |||
| TOYOTA | 10.72% | EXPLORER | 2.23% | |||
| HONDA | 7.75% | ACCORD | 2.16% | |||
| NISSAN | 7.68% | TACOMA | 1.98% | |||
| DODGE | 4.77% | EXPEDITION | 1.97% | |||
| GMC | 4.27% | TAHOE | 1.57% | |||
| VOLKSWAGEN | 3.60% | COROLLA | 1.47% | |||
| MITSUBISHI | 3.29% | JETTA | 1.44% | |||
| JEEP | 2.94% | SILVERADO 1500 | 1.29% |
About AutoMart.com
With over 1.3 million vehicles for sale, AutoMart.com™ is the largest dealer exclusive automotive website featuring new, used and certified pre-owned car listings. By capturing the power of 8 million monthly AutoMart Magazines and a dominating paid search marketing effort, AutoMart.com drives phone, website, email and cutting edge instant messaging leads to over 15,000 dealers nationwide. AutoMart.com is owned by Cox Auto Trader, a wholly-owned subsidiary of Cox Enterprises, Inc. For more information, visit www.automart.com.
About AutoMercado.com
AutoMercado.com™ is a fully Spanish-language automotive website, featuring new, used and Certified vehicle listings. With a database of over 750,000 cars for sale, AutoMercado.com showcases listings provided by Auto Mercado® Magazine, and Auto Mart Magazine. AutoMercado.com is owned and operated by Cox Auto Trader, a division of Cox Enterprises, Inc. For more information, visit www.automercado.com.
