Thousands of Mitsubishi Owners Celebrate at Third Annual Owner's Day

Generations of Faithful Mitsubishi Enthusiasts and Owners Expected to Attend Day of Food, Fun, Music, Competition and Giveaways

CYPRESS, Calif., July 2, 2007 -- Mitsubishi Motors North America today announces details of its third annual Mitsubishi Owners Day (MOD) extravaganza which will take place at the company's Cypress headquarters Saturday, July 14 from 10-3 p.m. Created in 2005 and hosted by the Mitsubishi Research & Design team, the annual party brings together hardcore Mitsubishi brand lovers from across the country to celebrate anything and everything Mitsubishi. MOD is now a fixture on the Mitsubishi calendar and the list of attendees is growing each year. More than a thousand owners and approximately 700 Mitsubishi vehicles gathered at last year's event with the longest distance traveled by a 1999 Galant owner, who drove all the way from Chicago!

Billed as the "Ultimate Day for Mitsubishi Enthusiasts," MOD was originally established as a unique opportunity for the research and design team to say "thanks" to some of the most passionate owners in the world. Mitsubishi owners -- covering all models and years -- have an opportunity to meet the designers of the vehicles they love, show off and compare their own customized and stock vehicles, and take a look at past and future models.

"This is the best way we can give back to the thousands of Mitsubishi owners and enthusiasts across the country," said Dave O'Connell, design chief in the Cypress MRDA studio. "These folks love the Mitsubishi brand. They are true believers in what we are doing. It's only right that we show our gratitude by hosting this tribute to them."

This year's event will include a line-up of historical vehicles from the Lancer 1600 GSR, the 1974 Safari Rally winner, to a Dakar Rally-winning Pajero to the Mitsubishi 500. Each of these legendary icons will be on display alongside hot concepts including the Prototype X and competition vehicles. More than thirty booths will be on site including some of the best names in aftermarket and performance products. Attendees have a chance to win one-of-a-kind trophies created by Mitsubishi's very own Research & Design team in categories including "Best in Show" and for the first time this year the infamous "Dyno Shootout Competition." In this event, the vehicles with the highest horsepower win a trophy and receive a special invite to preview Mitsubishi's latest production and concept vehicles at an upcoming auto show.

The master of ceremonies for the day's festivities will be Dave O'Connell, and there will be a special appearance by an AFL Los Angeles Avenger's player and several Avenger "A-Team" dancers.

MOD is also for good cause. For the third year in a row, all proceeds from the sales of event hats and t-shirts will be donated to the non-profit D.A.R.E. (Drug Abuse Resistance Education) organization. Also, the organization Kid's Safety First will be on site handing out materials that educate parents about the important role that booster seats play in preventing injuries.