Identifix® Direct-Hit™ Reaches Milestone of 50,000 Vehicle Searches in One Week

ST. PAUL, Minn.--Identifix®, one of the nation’s premier sources of online and hotline vehicle diagnostic and repair information, announced today that subscribers to the company’s Direct-Hit product looked up information on over 50,000 vehicles in a single week. The number of vehicles looked up by Direct-Hit subscribers per week has doubled in the last 12 months.

Direct-Hit is Identifix’s subscription based online diagnostic information source offering real-world, proven diagnostic and fix information. It was developed from nearly 3 million Identifix Repair Hotline calls to the company’s 41 ASE master certified technicians. Identifix continually enhances Direct-Hit by adding over 5,000 vehicle problems, real-world short cuts tests, and fixes on a monthly basis.

“We are excited by our strong growth and industry support for our products and services. Direct-Hit allows us to share with the entire industry the knowledge we gain from talking to over 10,000 shops each year,” said Jeff Sweet, Identifix President. “By using Hotline Archives a shop is able to see whether other shops are observing similar problems on vehicles. The shop can then take advantage of the short cut tests created by our master technicians and use likely causes to find fixes faster,” Sweet added.

Direct-Hit enables technicians to perform repairs profitably and accept repair services on jobs that otherwise might have been turned away. The company also serves as a content supplier to Microsoft’s MSN.Auto web site, providing data on used vehicle reliability and reparability.

“My shop is really enjoying the benefits that Direct-Hit delivers. Since subscribing to Direct-Hit we have had three jobs that would have cost us several hundred dollars if we had just made assumptions based on our diagnosis. Once we pulled up the car in the system and saw the Hotline Archives, it was pretty much just a matter of following directions from that point on. Direct-Hit enables me to communicate more effectively to my technicians and customers. We are thankful we added Direct-Hit to our shop as it truly helps us and our customers,” commented Mike Speight, owner of W&R Performance, LLC.

About Identifix:

Founded in 1987, Identifix® has evolved into the nation’s best source for knowledge of what breaks on vehicles, what vehicles it breaks on, and how to fix those vehicles correctly. Identifix has built this knowledge base through continual analysis of data. The knowledge base is created from data gathered from the more than 250,000 annual calls it receives from technicians seeking diagnostic assistance for vehicle repair problems; its staff of 41 Master Technicians (with over 900 years combined years of experience performing vehicle diagnostics); and the nation’s most comprehensive on-site library of factory vehicle service information. Identifix products and services include: Repair Hotline™, Direct-Hit™, Repair Trac™, and consulting services to automotive equipment manufacturers. Identifix most recent awards included 2003 MOTOR TOP 20 Tool and 2004 ASA Benefit of the Year. For more information visit: www.identifix.com.