Mitsubishi Motors Hosts Third Annual Factory Owner's Day Celebration

Generations of Faithful Mitsubishi Enthusiasts and Owners Expected to Attend Day of Food, Fun, Music, Competition and Giveaways

NORMAL, Ill., Sept. 5 -- Mitsubishi Motors North America today announces details of its third annual Factory Mitsubishi Owners Day (MOD) event which will take place at the company's Normal Illinois manufacturing plant Saturday, September 8th from 10-3 p.m. Created in 2005 and hosted by the Mitsubishi Motors Research & Design California team, the annual party brings together hardcore Mitsubishi brand lovers from across the country to celebrate anything and everything Mitsubishi. MOD is now a fixture on the Mitsubishi calendar and the list of attendees is growing each year. Approximately a 1,000 owners and hundreds of Mitsubishi vehicles gathered at last year's event.

Billed as the "Ultimate Day for Mitsubishi Enthusiasts", MOD was originally established as a unique opportunity for the research and design team to say "thanks" to some of the most passionate owners in the world. Mitsubishi owners -- covering all models and years -- have an opportunity to show off and compare their own customized and stock vehicles, and take a look at past and future models.

"This is our way of welcoming home Mitsubishi owners and enthusiasts to the place where the Mitsubishi Eclipse, Endeavor, Spyder and Galant are produced," said Jerry Berwanger, COO of MMNA, Manufacturing Division. "Our factory is the perfect place to hold this event. These folks are true believers in what we are doing. It's only right that we show our appreciation by hosting this tribute and giving them a backstage pass to where Mitsubishi vehicles are born."

This year's event will include a tour of the Mitsubishi Manufacturing plant from 9:30 a.m. -- 1:15 p.m and a line-up of historical vehicles from the first Eclipse built at the plant, and the 1,000,000th car produced to current models available today. The event will also include many vendor booths displaying some of the best names in aftermarket and performance products and attendees have a chance to win one-of-a-kind trophies created by Mitsubishi's very own Research & Design team in categories including "Best in Show" and for the first time this year the infamous "Dyno Shootout Competition". In this event, the vehicles with the highest horsepower win a trophy and receive a special invite to preview Mitsubishi's latest production and concept vehicles at an upcoming auto show. The master of ceremonies for the day's festivities will be Jerry Berwanger, COO of MMNA, Manufacturing Division.

The organization Kid's Safety First will also be on site handing out materials that educate parents about the important role that booster seats play in preventing injuries.

For directions, please visit: http://www.mitsubishicars.com/MMNA/jsp/owners/mod.do

Mitsubishi Motors North America, Inc., (MMNA) is responsible for all manufacturing, finance, sales, marketing and research and development operations of the Mitsubishi Motors Corporation in the United States. Mitsubishi Motors sells coupes, convertibles, sedans, a mid-size pickup truck and sport utility vehicles through a network of approximately 500 dealers.