Toyota Unveils All-New, 10th Generation Corolla Sedan At 2007 SEMA Show
October 31, 2007 – Las Vegas - Toyota Motor Sales (TMS), U.S.A., Inc., unveiled the all-new 10th generation Corolla sedan at a press conference today at the 2007 Specialty Equipment Market Association (SEMA) Show.
"Nearly 40 years after the Corolla was introduced to American drivers, the 2009 Corolla will continue to offer the quality and value for which the brand has long been known," said Tim Morrison, Toyota Division corporate marketing manager. "In style and substance, the tenth-generation Corolla will have a strong, new identity, all its own. It will be far more than merely the next-generation Corolla and will position itself perfectly above our entry-level Yaris and below our sales leader, the Camry."
Originally launched in Japan in 1966, Corolla first arrived in America in 1968 to instant success. For nearly four decades, Corolla has been synonymous with Toyota quality, style and value, earning a distinction as one of the most trusted cars in America. Over that span more than 30 million Corollas have been sold worldwide, making it one of the best-selling cars of all time.
The new Corolla remains true to the brand’s role as a subcompact sedan, with dimensions similar to the model it replaces. But it offers an all-new body with a lean, stylish shape, and it delivers increased interior and luggage room, more power, more economical engines and an all-new chassis and suspension.
The all-new Corolla will come in five grades – Standard, LE, XLE, the sporty S, and the performance-driven XRS.
The Corolla’s wide, low profile was developed by Toyota Design in collaboration with styling studios in Turin, Italy. Its foundation was set by the search for a lower, sportier shape than that of the previous Corolla. That search drove the decision to move the bottom of the A-pillar forward and the bottom of the C-pillar aft to increase the angle of the window glass and to improve the Corolla’s aerodynamic performance.
The standard body kit on S and XRS models helps to modify aerodynamics and enhance the Corolla’s sporty look – these include a front underbody spoiler, fog lamps, rocker moldings, upper and lower rear spoilers, and for improved air management under the car, engine undercovers.
The 2009 Corolla’s interior is sporty and distinctive – with roomy-feeling comfort. While Corolla maintains the same headroom, legroom and shoulder room as the previous model, it feels larger, thanks to a design that enhances comfort and improves utility, usability and storage.
A variety of useable, easy-to-reach storage spaces add convenience and usability to the 2009 Corolla’s interior. These include center console side pockets, a storage box above the usual glove box, front and rear door pockets that can safely hold 20-ounce bottles, a console box with a large-capacity main tray and a smaller accessory tray, an overhead console useful for storage of sunglasses or garage-door openers, and a rear-seat center armrest with an integral drink holder.
Map lights that illuminate independently are supplied for both driver and front passenger. And to aid in ingress and egress, retractable handgrips are supplied above each door opening.
The Standard, LE and XLE models will be equipped with an all-new 1.8-liter engine. The 16-valve, DOHC four-cylinder engine with Dual VVT-i (Variable Valve Timing with intelligence), produces 132 hp at 6,000 rpm and 128 lb-ft of torque at 4,400 rpm. Corolla models equipped with the 1.8-liter engine will achieve preliminary EPA city/highway fuel economy ratings of 27/35 mpg.
A five-speed manual transmission is standard with the 1.8-liter engine, and a four-speed automatic Electronically Controlled Transmission (ECT) will also be available.
For those who crave just a bit more horsepower and torque, there is the 2.4-liter engine. This engine is completely redesigned for use in the new Corolla XRS grade. The 16-valve DOHC engine with VVT-i produces 158 hp at 6,000 rpm and 162 lb-ft of torque at 4,000 rpm. Preliminary EPA city/highway fuel economy for the 2.4-liter engine is 22/30 mpg.
The 2.4-liter engine will be paired with standard five-speed manual and optional five-speed automatic transmissions.
Safety features on the all-new Corolla include standard driver and front passenger airbags, front seat-mounted side airbags and two-row side curtain airbags.
Front seats employ active headrests as standard equipment. When the vehicle is struck from the rear, a cable-actuated mechanism in the active headrest moves the headrest upward and forward to limit the movement of the seat occupant’s head.
Toyota’s Anti-lock Braking System (ABS) is standard on all grades of the Corolla and Vehicle Stability Control (VSC) with Traction Control (TRAC) and an off switch is available.
The all-new Corolla will be loaded with a comprehensive list of standard performance and convenience features. All models will be equipped with a heavy duty rear window defogger, AM/FM/CD audio with four speakers that is also XM® satellite capable, auxiliary audio input jack, air conditioning with air filter, tilt and telescopic steering wheel, 60/40 split folding rear seats, and much more.
The sporty S grade will feature standard P205/55R16 tires with full wheel covers, color-keyed front and rear underbody spoilers, fog lamps, front sport seats, leather-wrapped steering wheel, black headlamp housing, chrome exhaust tip and AM/FM/CD XM® capable audio with six speakers.
In addition to S grade features, the XRS grade adds a rear deck spoiler, P215/45 R17 tires with alloy wheels, sport strut tower brace, VSC with TRAC and an off switch, XRS scuff plate, leather-trimmed shift lever and knob, cruise control and an interior chrome accent.
An impressive list of optional comfort and utility features will be available to further enhance the Corolla driving experience such as AM/FM/six-disc CD changer with MP3/WMA playback capability, satellite radio (subscription required) and six speakers, a power package that includes power windows and door locks. Additional options on select grades include JBL Audio system with AM/FM six-disc CD changer with eight speakers and Bluetooth®, Navigation system with AM/FM CD with MP3/WMA playback capability and XM® satellite radio with XM NavTraffic® capable with six speakers, leather-trimmed seats and shift knob, tilt and slide moonroof, VSC with TRAC and cut-off switch.
The all-new Corolla will reach Toyota dealerships in February 2008.