Audi Among Safety Leaders in the U.S.

AUBURN HILLS, Mich., Nov. 16, 2007 -- The current line-up of Audi vehicles sold in the United States are some of the safest according to results from tests conducted by the Insurance Institute for Highway Safety (IIHS) and the National Highway Traffic Safety Administration (NHTSA). Recent crash tests by both organizations have demonstrated that Audi is among the best in the industry in terms of passenger safety and vehicle crash worthiness.

For 2008, the IIHS added the Audi A3 to the list of Audi models designated as "Top Safety Pick" in the Midsize category. 2007 "Top Safety Pick" winners A4 and A6 continued into 2008 in the Midsize and Large car category, respectively.

Audi is the only German luxury auto manufacturer with the distinction of having three models listed as a "Top Safety Pick." To achieve this distinction, vehicles must receive a top rating of "Good" for passenger protection in off-set frontal, side, and rear crash tests. In addition, IIHS vehicle tests now include occupant safety measures and crash prevention criterion. Vehicles must have an available electronic stability program, which Audi has standard on every model it produces.

The Audi Q7 SUV was also tested in 2007 for crash worthiness. The NHTSA awarded the Audi Q7 the highest possible rating of "Five-stars" for driver and passenger in a frontal collision, and front and rear passengers in a side collision. A "Five-star" indicates that there is less than a 5% chance of serious injury to passengers in a collision. Frontal tests measure the forces on the head, neck, chest, and pelvis on front passengers, while side tests indicate the chance of a serious chest injury for both front and rear seat passengers.

Audi's commitment to safety also includes a comprehensive list of active safety features. Every Audi sold in the U.S. has standard four-wheel disc brakes with anti-lock braking system (ABS), an electronic stability program and daytime running lights (DRL). New for 2008 on all models is a standard tire pressure monitoring system. All of these features are designed to help reduce the chances of a collision.

There are many standard passive safety features in Audi vehicles that are designed to protect occupants in the event of a collision. Several key optional convenience features also enhance the driving experience. New for 2008 on the A6/S6, A8/S8, and Audi Q7 models is an optional Audi lane assist feature. When equipped, a camera monitors the vehicle's path of travel, and will slightly vibrate the steering wheel should the driver veer from their current lane without signaling. This alerts the driver that they are changing lanes should their attention be diverted from the road. The sensitivity of the lane sensor can be adjusted using the Audi MMI controller.

In 2006, Audi Q7 broke ground in the automotive industry to be equipped with blind spot protection which is called Audi side assist. Now available on the 2008 A6/S6 and A8/S8 models, this system monitors up to 165 feet behind the vehicle and alerts the driver when someone is in their blind spot. A directional amber LED appears in the inner housing of the exterior mirror to inform the Audi driver that someone is in their blind spot. Should the Audi driver attempt to merge into the lane occupied by a vehicle in their blind spot, the LED will flash brightly when the turn signal is pushed. This is to insure the driver is aware that changing lanes could be dangerous, and to use extra caution.

About Audi of America

Audi of America, Inc., offers a line of luxury vehicles that includes the Audi A3 sport compact; the sporty A4 and S4 sedan, Avant, and Cabriolet models; the high-performance RS 4 sports sedan and Cabriolet; the all-new S5 coupe with a 354-horsepower engine; the A6 sedan and Avant; the V10-powered high-performance S6 sedan; the newly updated flagship A8 and S8 luxury sedans available with 8, 10, and 12 cylinders; the Audi Q7 performance SUV; the all- new for 2008 TT Coupe and Roadster models; and the all-aluminum R8 mid-engine supercar, one of the most exclusive sportscars in the world. Audi's 270 dealers sold 90,116 vehicles in the United States during 2006.

About IIHS

The Insurance Institute for Highway Safety is a non-profit research and communications organization funded by auto insurers. For over 30 years, the Insurance Institute for Highway Safety has been a leader in finding out what works and doesn't work to prevent motor vehicle crashes in the first place and reduce injuries in the crashes that still occur. The Institute's research focuses on countermeasures aimed at all three factors in motor vehicle crashes (human, vehicular, and environmental) and on interventions that can occur before, during, and after crashes to reduce losses. For more information, visit www.iihs.org.

About NHTSA

The National Highway Traffic Safety Administration is committed to providing the most accurate and complete information available to its customers, the American traveling public, in a helpful and courteous fashion. NHTSA is dedicated to achieving the highest standards of excellence in motor vehicle and highway safety. The agency strives to exceed the expectations of its customers through its core values of Integrity, Service and Leadership. Overall, NHTSA provides leadership to the motor vehicle and highway safety community through the development of innovative approaches to reducing motor vehicle crashes and injuries. For more information, visit www.nhtsa.gov.