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Subaru Sponsors Flower Shows


PHOTO

- Subaru to sponsor throughout February and March -

CHERRY HILL, N.J., Feb. 19 -- Subaru of America, Inc. is to sponsor three flower shows throughout the nation during the months of February and March.

"Subaru's sponsorship of flower shows is a great way to show our commitment to the environment," said Tim Mahoney, CMO, Subaru of America. "Our owners index as some of the most active and environmentally concerned people in the U.S. and so our association with horticultural events is a natural fit for us."

Subaru is sponsoring three events in February and March including the Northwest Flower & Garden Show in Washington, the 2008 Philadelphia Flower Show in Pennsylvania, and the San Francisco Flower & Garden Show in California. Specific event information is as follows:

  -- Northwest Flower & Garden Show
     Washington State Convention Center in Seattle, Wash.
     February 20-24
     The theme for this year's Northwest Flower & Garden Show is "Live
     Beautifully, Live Outdoors." With gardening as one of the top hobbies
     for Subaru Forester customers, Subaru will feature an all-new 2009
     Subaru Forester Partial Zero Emissions Vehicle (PZEV) at this year's
     show. As a first-year sponsor, Subaru will have plenty to offer the
     expected 70,000 show attendees with giveaways that include wildflower
     seeds, an autographed copy of Inspired by Jamie Durie, host of the
     Subaru-sponsored "Victory Gardens" show on PBS, to those who test drive
     a Subaru and an offer of $500.00 off the purchase or lease of a new
     Subaru vehicle (with limitations).   Please visit the Subaru booth at
     the show for the test drive offer and incentive information.  For more
     information on the show, visit www.gardenshow.com.

  -- 2008 Philadelphia Flower Show
     Pennsylvania Convention Center in Philadelphia
     March 2-9
     Returning for the seventh year as a sponsor, Subaru plans to contribute
     to this year's "Jazz It Up" theme at the Philadelphia Flower Show with
     a "green roof" and an all-new 2009 Subaru Forester Partial Zero
     Emissions Vehicle (PZEV) in its concourse display. A featured speaker
     will discuss "green roofs" and their contributions to the environment
     during a scheduled session in the "Subaru Gardner's Studio" at the
     show. The 2008 Subaru Tribeca will also be on display in a space
     designed by EP Henry. Giveaways include a jazzy flower seed mix and
     autographed copies of Jamie Durie's Inspired to Subaru test drive
     participants.  Those interested in the test drive offer should visit
     the Subaru booth at the show to register.  For more information on the
     show, visit www.theflowershow.com.

  -- San Francisco Flower & Garden Show
     Cow Palace in Daly City, Calif.
     March 12-16
     Sharing the same theme of "Live Beautifully. Live Outdoors." as the
     Northwest Flower & Garden Show, the San Francisco Flower & Garden Show
     will also feature an all-new 2009 Subaru Forester Partial Zero
     Emissions Vehicle (PZEV). As a first-year sponsor, Subaru will once
     again provide giveaways to the 60,000 expected attendees, which include
     wildflower seeds and autographed copies of Inspired by Jamie Durie,
     host of the Subaru-sponsored "Victory Gardens" show on PBS to consumers
     who participate in Subaru's test drive program. Those interested in the
     test drive offer should visit the Subaru booth at the show to register.
     For more information on the show, visit www.gardenshow.com.

  About Subaru of America, Inc.

Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of nearly 600 dealers across the United States. Subaru makes the best-selling All-Wheel Drive car sold in America based on R.L. Polk & Co. new vehicle retail registration statistics calendar year-end 2005. For additional information visit www.subaru.com.