Mazda Reports Continued Strong Sales in February 2008
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- Sales up 6.7 Percent; CX-9, MAZDA5 and Tribute lead the way -
IRVINE, Calif., March 3 -- Mazda North American Operations (MNAO) today reported another strong sales month with 23,548 units sold in the U.S., a 6.7 percent increase compared to last February. Year-to-date sales of 44,760 are up 8.4 percent year-over-year.
Mazda's crossover SUV lineup is taking the industry by storm. The winner of the 2008 North American Truck of the Year and 2008 Motor Trend Sport/Utility of the Year, CX-9, reported sales of 2,200 units, up 88.4 percent versus last year. CX-7 recorded 3,185 units sold, up 7.9 percent, and Tribute sold 1,386 units in February. Combined, the Mazda crossover SUV lineup recorded sales of 6,771 in February, up 49.7 percent versus last February and up 59.5 percent year-to-date.
The MAZDA5 multi-activity vehicle, which has been freshened for 2008, sold 2,021 units, a 29.1 percent increase, and the best month for the vehicle since March, 2006. January sales were led in volume by MAZDA3, which reported sales of 7,893 units.
"The economic outlook remains in doubt, with increasing crude oil prices, continued consumer uncertainty and further concern in housing causing consumers to think twice before purchasing big-ticket items like a new car," said Jim O'Sullivan, President and CEO, MNAO. "Mazda sales continue to buck the trend across the industry, though, with our focus on selling the right cars and SUVs at the right price, and through the right dealers."
Mazda Motor de Mexico (MMdM) continues its string of impressive sales with 1,667 vehicles sold, up 43 percent versus last year. On a year-to-date basis, MMdM reported 3,517 total sales. Mazda Canada, Inc. reported February sales of 5,810 units, up 12.4 percent, and their best-ever February. Additionally, Mazda Canada reported best-ever February sales for MAZDA5, MX-5 and B-Series. Year-to-date, MCI reports 10,542 vehicles sold, up 9.3 percent.
Headquartered in Irvine, Calif., Mazda North American Operations oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States, Canada, Mexico and Puerto Rico through nearly 900 dealers. Operations in Canada are managed by Mazda Canada, Inc., located in Ontario; in Mexico by Mazda Motor de Mexico in Mexico City; and in Puerto Rico by Mazda de Puerto Rico in San Juan.
Mazda North American Operations - February
2008
Month-To-Date Year-To-Date
February February % February February %
2008 2007 Change 2008 2007 Change
Mazda3 7,893 8,666 (8.9)% 14,472 16,309 (11.3)%
Mazda5 2,021 1,565 29.1% 3,720 2,888 28.8%
Mazda6 5,527 5,557 (0.5)% 11,860 10,543 12.5%
MX-5 Miata 924 1,107 (16.5)% 1,584 2,092 (24.3)%
RX-8 319 492 (35.2)% 579 994 (41.8)%
Protege - - N/A - - N/A
CX-7 3,185 2,951 7.9% 5,740 5,717 0.4%
CX-9 2,200 1,168 88.4% 4,050 1,250 224.0%
Tribute 1,386 402 244.8% 2,544 762 233.9%
B-Series Truck 93 151 (38.4)% 211 634 (66.7)%
MPV - 1 (100.0)% - 119 (100.0)%
Total Vehicles
CARS 16,684 17,387 (4.0)% 32,215 32,826 (1.9)%
TRUCKS 6,864 4,673 46.9% 12,545 8,482 47.9%
TOTAL 23,548 22,060 6.7% 44,760 41,308 8.4%
MEMO:
IMPORT CAR 11,157 11,830 (5.7)% 20,355 22,283 (8.7)%
IMPORT TRUCK 5,385 4,120 30.7% 9,790 7,086 38.2%
IMPORT TOTAL 16,542 15,950 3.7% 30,145 29,369 2.6%
DOMESTIC CAR 5,527 5,557 (0.5)% 11,860 10,543 12.5%
DOMESTIC TRUCK 1,479 553 167.5% 2,755 1,396 97.3%
DOMESTIC TOTALS 7,006 6,110 14.7% 14,615 11,939 22.4%
Note: MPV & Protege are discontinued vehicles.
