Audi of America Reports Late February 2008 Sales Rise
 |
TT Sales Growth Indicates Durable Demand for 'Shockingly Delightful' Design
AUBURN HILLS, Mich., March 3 -- Audi of America, Inc. announced today sales for the month of February totaling 6,152, a decrease of 6.9% from last year's figures. Audi Certified Pre-Owned (CPO) sales continued their record-setting trend; compared with last year's February figures, CPO sales came to 3,021 units, an increase of 57%.
The combination of cold weather and cold economic reports slowed customer purchases in the early days of the month, but dealers reported increased traffic as the month progressed. Growing TT sales -- an increase of 52.8% vehicles sold over last year's figures -- and record-breaking CPO sales indicate that consumers looking for strong, "shockingly delightful" design have Audi on their minds.
"In spite of February's slow start, customers are, in fact, shopping. I believe that American auto buyers are looking for stand-out design and quality engineering -- they're ready for spring and are ready to purchase. I look forward to taking the momentum of the last week into March," said Johan de Nysschen, Executive Vice President, Audi of America.
To date, Audi has sold 12,570 vehicles in 2008, a 3.4% decrease over the previous year; CPO sales for 2008 total 5,613, an increase of 48% over 2007.
About Audi of America
Audi of America, Inc. offers a line of luxury vehicles that include the Audi A3 sport compact; the sporty A4 sedan, Avant and Cabriolet models; the high performance S4 sedan, Avant and Cabriolet models; the high-revving RS 4 sports sedan and Cabriolet; the all new S5 Coupe with 354 hp; the design-leading A6 sedan and Avant; the V-10 powered high performance S6 sedan; the Audi Q7 performance SUV; the new all-aluminum Audi A8 and A8L; the new S8 with V10 power; the all-new 2008 TT Coupe and Roadster models; and the all-new, all-aluminum R8, one of the most exclusive mid-engine sports cars in the world. For more information, please visit http://www.audiusa.com/.
AUDI US -----YEAR TO DATE-----
SNAPSHOT
Feb-08 Feb-07 Yr/Yr Feb-08 Feb-07 Yr/Yr
Actual Actual % YTD YTD %
change actual actual change
A3 397 504 -21.2 % 708 813 -12.9 %
A4/S4/RS 4 2,428 2,461 -1.3 % 5,046 5,326 -5.3 %
A4/S4 Cabriolet 347 543 -36.1 % 643 913 -29.6 %
A5/S5 384 n/a n/a 726 n/a n/a
A6/S6 847 893 -5.2 % 1,830 1,794 2.0 %
A8/S8 231 262 -11.8 % 503 570 -11.8 %
TT 326 199 63.8 % 652 209 212.0 %
R8 62 n/a n/a 123 n/a n/a
Audi Q7 1,130 1,747 -35.3 % 2,339 3,383 -30.9 %
Total 6,152 6,609 -6.9 % 12,570 13,008 -3.4 %
