Acura to Report Service Information to Carfax

Automaker Backs Carfax Service Link Program, Encourages Dealer Participation

CENTREVILLE, Va., April 29 -- Carfax today announced that Acura has joined the Carfax Service Link program. Service and maintenance information will be reported to Carfax for vehicles serviced by Acura dealers participating in Carfax Service Link. The free program creates a virtual directory of trusted dealerships that new owners can bring their car back to for maintenance.

"The Carfax Service Link program gives further affirmation to our customers that they're purchasing a high-quality, well-maintained Acura vehicle," said Dan Crowe, Automobile Remarketing Manager for American Honda. "It's another value-add from Carfax that helps participating Acura dealers better meet customer needs and, ultimately, sell more vehicles."

Acura strongly encourages their dealers to participate in the Carfax Service Link program. More than 80 Acura locations already report their service information to Carfax. This free enhancement puts any participating dealership's name on the Carfax Report of each vehicle they service. Dealership contact information and a Web site link appears alongside each service record on Carfax Reports to help dealers retain these vehicles in their service cycle.

"In today's economy, it's important to take advantage of every opportunity to maximize your profitability," said Larry Gamache, communications director at Carfax. "People are more likely to have their cars serviced at a place that is already familiar with the vehicle. Participating dealers can advertise their service centers for free on Carfax Vehicle History Reports, bringing car owners back for future maintenance and ultimately increasing revenue for the dealership."

Carfax Service Link is a free program that's open to any dealership. For more information about Carfax Service Link, visit CARFAX

About Acura

Acura offers a full line of technologically advanced performance luxury vehicles through a network of 268 dealers within the United States. The 2008 Acura lineup features five distinctive models including the RL luxury performance sedan, the TL performance luxury sedan, the TSX sports sedan, the turbocharged RDX luxury crossover SUV and the award-winning MDX luxury sport utility vehicle.

For additional information about Acura vehicles, please visit ACURA.