HONDA RACING F1 TEAM TAKES ENVIRONMENTAL POLE POSITION

The Honda Racing F1 Team today announced that it has achieved ISO14001
certification for its UK headquarters at Brackley, Northamptonshire. It
is the first time that the ISO14001 accreditation has been granted
specifically to a Formula One team and as an integral part of its
earthdreams programme, it demonstrates the team's commitment to taking
specific action on environmental issues.

ISO14001 is the international specification for an environmental
management system (EMS). Accreditation to ISO14001 proves the Honda
Racing F1 Team's systems conform to the internationally comparable audit
standard, and that the team has effectively implemented its
environmental management system. 

Nick Fry, Chief Executive Officer of the Honda Racing F1 Team said of
the accreditation: "Obtaining ISO14001 certification is not an easy
thing for a Formula One team to achieve. However our earthdreams
initiative is at the core of our team culture and it is important that
we, like our project partners, strive to do our best to minimise our
impact on the environment in the course of our business. This is a step
along the way and there are many areas where we can continue to improve
but it's very pleasing that our efforts have been rewarded by the
respected ISO standard and that we met its tough criteria at our first
attempt. We are showing that running a business that is as highly
pressured as Formula One and doing the right thing are entirely
complementary."

Work towards ISO14001 began in 2005 with management training initiatives
on environmental issues. The team is now working on specific targets to
reduce its CO2 emissions and will report progress on its website
HondaRacingF1.com.

Nick Fry continued: "Contrary to popular belief, the fuel that we use to
race and test our cars forms around only 1% of our CO2 emissions
footprint. The vast majority is from power use at our factory and air
transportation of people and equipment around the world. This gives us
some formidable challenges to reduce our consumption but we intend to
see the same technology and ingenuity that we deploy on our F1 car to
make a worthwhile contribution to reducing our CO2 emissions."

The team's commitment to environmental issues is now embodied in
earthdreams, a global network of projects that are committed to
generating a positive impact. earthdreams currently supports eight
environmental projects addressing mobility, technology, sustainability
and learning. The number of projects will continue to rise as the team's
environmental council thoroughly evaluates the many worthy applicants
that wish to be associated with the earthdreams initiative.

Parent company Honda has a strong track record of leading the way in
reducing global CO2 emissions. The 1972 Honda Civic was the first car to
pass California's Clean Air Act and the 2008 Honda FCX Clarity is the
world's first mass-produced zero-emission hydrogen fuel cell car. Today,
85% of every Honda car is recyclable.

The inspection and accreditation process was carried out by the SGS
Group and was a success first time round. Pauline Earl, Managing
Director, SGS United Kingdom Ltd said: "The Honda Racing F1 Team has
shown clearly how certification to ISO14001 can form an important part
of its business and marketing strategy. In order to gain this
prestigious certification the team has made great strides to improve its
environmental impact, demonstrating their commitment to develop a
sustainable business practice"