American Honda Reports May 2008 Best Month Ever; All-Time Record Civic Sales
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Honda Civic, Fit and Acura TSX break all-time records
TORRANCE, Calif., June 3 -- American Honda Motor Co., Inc., May sales of 167,997, up 11.3 percent on a daily-selling-rate basis(1), shattered the company's all-time sales record for any month as Civic sales reached 53,299, up 28.3 percent versus last May and surpassing the previous monthly record for any car in the lineup.
New all-time records set in May included (previous record in parentheses): -- American Honda total vehicle sales of 167,997 (August 2007: 158,342) -- American Honda total car sales of 114,796 (August 2002: 95,686) -- Honda Division total vehicle sales of 153,104 (August 2007: 141,906) -- Honda Division total car sales of 105,548 (August 2003: 84,390) -- Honda Civic Sales of 53,299 (May 2007: 39,993) -- Honda Civic Hybrid sales of 4,676 (May 2007: 4,520) -- Honda Fit sales of 8,205 (March 2008: 6,835) -- Acura TSX sales of 4,564 (April 2006: 3,911)
"The dramatic increase in car sales appears to be one of the most profound shifts in automotive buying patterns in more than a decade," said Dick Colliver, executive vice president of American Honda. "Record sales of the Honda Civic clearly demonstrate an accelerated trend toward fuel efficiency."
Honda Division sales of 153,104 increased 13.9 percent for the month as total car sales reached 105,548, up 30.7 percent. The Honda Civic, with sales of 53,299, set a new monthly sales record for any model in the Honda lineup, surpassing the previous record of 49,098 set in August 2003 by the Accord.
May 2008 Accord sales of 43,728, up 31.9 percent versus last year, set a new May record, surpassing the previous high of 43,589 set in May 2004. The CR-V set a new May mark of 19,959, exceeding the previous record of 19,513 set in 2007. Honda Division reported truck sales of 47,556, a decrease of 11.4 percent. Year-to-date Honda Division sales are up 5.4 percent to 590,361.
Acura Division sales totaled 14,893. Sales of the completely redesigned 2009 TSX sports sedan increased 53.7 percent and set a new all-time record of 4,564, exceeding the previous record of 3,911 set in April 2006.
American Honda reported May truck sales of 53,201, a decrease of 12.1 percent. Year-to-date American Honda sales increased 3.1 percent to 655,819.
(1) All percentages in this release reflect the daily selling rate as calculated with 27 days for May 2008, versus 26 for 2007. Year to date, the daily selling rate is calculated with 129 days for 2008, versus 127 for 2007.
American Honda Vehicle Sales For May 2008
Month-to-Date Year-to-Date
May May DSR** May May DSR**
2008 2007 % Chg. 2008 2007 % Chg.
American Honda Total 167,997 145,367 11.3% 655,819 625,994 3.1%
Total Car Sales 114,796 87,064 27.0% 398,720 352,733 11.3%
Total Truck Sales 53,201 58,303 -12.1% 257,099 273,261 -7.4%
Honda Total Car
Sales 105,548 77,779 30.7% 362,388 310,766 14.8%
Honda Total
Truck Sales 47,556 51,668 -11.4% 227,973 240,454 -6.7%
Acura Total Car
Sales 9,248 9,285 -4.1% 36,332 41,967 -14.8%
Acura Total
Truck Sales 5,645 6,635 -18.1% 29,126 32,807 -12.6%
Domestic Car Sales * 88,091 71,463 18.7% 297,793 283,116 3.6%
Honda Division 83,797 65,703 22.8% 277,566 258,302 5.8%
Acura Division 4,294 5,760 -28.2% 20,227 24,814 -19.7%
Domestic Truck Sales * 41,392 40,872 -2.5% 197,021 192,492 0.8%
Honda Division 35,747 34,237 0.5% 167,895 159,685 3.5%
Acura Division 5,645 6,635 -18.1% 29,126 32,807 -12.6%
Import Car Sales 26,705 15,601 64.8% 100,927 69,617 42.7%
Honda Division 21,751 12,076 73.4% 84,822 52,464 59.2%
Acura Division 4,954 3,525 35.3% 16,105 17,153 -7.6%
Import Truck Sales 11,809 17,431 -34.8% 60,078 80,769 -26.8%
Honda Division 11,809 17,431 -34.8% 60,078 80,769 -26.8%
MODEL BREAKOUTS BY
DIVISION
Honda Division Total 153,104 129,447 13.9% 590,361 551,220 5.4%
Fit 8,205 5,361 47.4% 29,784 18,156 61.5%
Accord * 43,728 31,915 31.9% 166,158 153,431 6.6%
Memo: Accord
Hybrid 16 439 -96.5% 184 1,702 -89.4%
Civic * 53,299 39,993 28.3% 164,994 137,288 18.3%
Memo: Civic
Hybrid 4,676 4,520 -0.4% 16,322 13,895 15.6%
S2000 316 510 -40.3% 1,446 1,888 -24.6%
Insight 0 0 0 3
FCX 0 0 6 0
Odyssey * 12,966 15,235 -18.0% 59,987 64,822 -8.9%
Pilot * 8,449 10,133 -19.7% 48,194 56,261 -15.7%
CR-V * 19,959 19,513 -1.5% 89,017 84,464 3.8%
Element * 2,686 3,187 -18.8% 13,623 16,728 -19.8%
Ridgeline 3,496 3,600 -6.5% 17,152 18,179 -7.1%
Acura Division Total 14,893 15,920 -9.9% 65,458 74,774 -13.8%
RSX 0 12 1 287 -99.7%
TL * 4,294 5,760 -28.2% 20,227 24,814 -19.7%
TSX 4,564 2,859 53.7% 13,814 14,007 -2.9%
RL 390 653 -42.5% 2,290 2,858 -21.1%
MDX * 4,277 4,623 -10.9% 21,137 22,388 -7.1%
RDX * 1,368 2,012 -34.5% 7,989 10,419 -24.5%
Selling Days 27 26 129 127
* Honda and Acura vehicles are made of domestic and global sourced parts.
** Daily Selling Rate
