Volkswagen Partners with Bliss Spa for On-Site Promotion at Scottsdale Dealership

Volkswagen and Bliss Offer Customers a Day of Indulgence

SCOTTSDALE, Ariz., June 6 -- Volkswagen of America, Inc. has paired ignitions with indulgence as a result of its partnership with Bliss Spa. On Saturday, June 7 at the North Scottsdale Volkswagen dealership, customers can enjoy select spa treatments after test driving Volkswagen vehicles, enter to win a complimentary manicure, facial or massage, and sample brownies in the Bliss "You Be The Fudge" contest.

"Volkswagen is excited to partner with a like-minded brand such as Bliss," said Mya Walters, Manager Lifestyle Public Relations, Volkswagen of America, Inc. "Volkswagen welcomes opportunities to show our customer appreciation and we're happy to collaborate with Bliss to offer unique and exciting amenities to our customers visiting the dealership."

An air-conditioned tent will be erected on site where Volkswagen customers will receive complimentary Bliss product samples as well as experience a relaxing hand/arm massage after a test drive. Patrons won't leave with an empty stomach, as all customers are welcome to indulge in chocolate fudge brownies to see which recipe will win the Bliss Scottsdale "You Be The Fudge" contest. Customers can also enter to win one of three Bliss Spa treatment giveaways just by showing up. The live drawing will take place at 4pm.

Volkswagen has a long-standing connection with Bliss through its infamous Blissmobile -- a 1966 Volkswagen MicroBus decked out in blue accents and eyelashes. The Blissmobile travels to major cities complete with a brownie buffet inside ready to crown the next title in the "You Be The Fudge" contest, serving up Bliss products to people on the street. The Volkswagen Blissmobile will be present at the North Scottsdale Volkswagen dealership on June 7 along with the rest of the current VW line-up.

About Volkswagen of America, Inc.

Volkswagen of America, Inc. recently announced Electronic Stabilization Program (ESP) as standard equipment on all its 2009 model year vehicles. As a result, Volkswagen is one of the only original equipment manufacturers to offer an electronic stabilization control system on its entire product line -- ahead of the National Highway Traffic Safety Administration's (NHTSA) deadline requiring stabilization systems in the 2012 model year vehicles. Volkswagen's ESP technology works in conjunction with anti-lock brakes and helps reduce loss of control, rollovers and other types of crashes. NHTSA predicts nearly 10,000 lives could be saved each year if all vehicles had stabilization systems as standard equipment.

Founded in 1955, Volkswagen of America, Inc. is headquartered in Herndon, Virginia. It is a subsidiary of Volkswagen AG, headquartered in Wolfsburg, Germany. Volkswagen is one of the world's largest producers of passenger cars and Europe's largest automaker. Volkswagen sells the Rabbit, New Beetle, New Beetle convertible, GTI, Jetta, GLI, Passat, Passat wagon, Eos, and Touareg through approximately 600 independent U.S. dealers.

About Bliss

Founded in 1996, bliss was spotted by beauty-obsessed buzz-makers and quickly massaged its way to the top. There are currently nine bliss spas worldwide: bliss soho, bliss57 and bliss49 (at the W New York) in Manhattan, bliss san francisco (at the W San Francisco), bliss chicago (at the W Chicago-Lakeshore), bliss los angeles (at the W Los Angeles - Westwood), bliss dallas (at the W Dallas - Victory), bliss atlanta (at the W Atlanta - Midtown) and blisslondon in the UK. Bliss Scottsdale will open at the W Scottsdale in Summer 2008. Bliss bath, body and skincare amenities can be found in room at W Hotels nationwide. Bliss retails its bath, body and skincare lines through its bliss catalog, blissworld.com web site and at international retailers including Blue Mercury, Bloomingdale's, Harrod's, Harvey Nichols, Neiman Marcus, Saks Fifth Avenue, Selfridge's and Sephora.