From Liberty Bell to Lone Star State, Kia Motors America Tours Great American Cities with Kia Borrego Experience

Rewarding Test Drives of New Luxury SUV - Before it's in Showrooms - at Taste of Dallas Festival

DALLAS, July 10 -- Fresh from an Independence Day celebration in Philadelphia, Kia's Borrego Experience is coming to Dallas' West End June 11 - 13 for the Taste of Dallas.

Visitors to the Kia Borrego Experience tent who take test drives will receive a free $20 gift card, enjoy a luxury oasis featuring a "Cool Zone" to beat the heat, and the Gourmet for Less cafe with cooking demonstrations (and samples) prepared by nationally acclaimed chef, Rich Mead.

It is all part of Kia's Borrego Experience, introducing America to Kia's first full-size, luxury SUV. Visitors in Philadelphia can participate in the activities, plus win additional prizes at the Kia Borrego Experience tent on Houston at Ross Avenue.

  Additional 2008 Kia Borrego Experience tour stops include:

  Boston, Mass.        Fisherman's Feast of Boston, Aug. 15 - 17
  Austin, Texas        Austin Chronicle Hot Sauce Festival, Aug. 24
  Denver, Colo.        Taste of Colorado, Aug. 29 - Sep 1
  Cleveland, Ohio      Johnny Appleseed Festival, Sept. 20 - 21
  Phoenix, Ariz.       Way out West Oktoberfest, Oct. 3 - 5
  Tampa, Fla.          Guavaween 2008, Oct. 25

Kia Motors America (KMA) is the sales, marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 640 dealers throughout the United States. For 2007, KMA recorded its 14th consecutive year of record U.S. sales. Kia Motors subscribes to a philosophy of building high value, high quality, safe and dynamic vehicles. Kia Motors prides itself on producing vehicles that are exciting and enabling and evoke the Kia tagline "The Power to Surprise."

Kia Motors America is the "Official Automotive Partner of the NBA." Information about Kia Motors America and its full vehicle line-up is available at its Web site - www.kia.com . For media information, including photography, visit www.kiamedia.com .