Playboy TV UK to be Corporate and Lead Sponsor for the Cannonball 8000 London to Rome Rally

LONDON- July 18, 2008: This agreement brings together one of the worlds most prominent global brands and Cannonball 8000, the leading European Lifestyle Car Rally. To add to the already glamorous event, we have confirmed the attendance of celebrity Danielle Lloyd who will attend the Cannonball 8000 Rally beach party in Cannes where the Rally stops off en route to Rome.

In addition, Playboy TV UK grid girls will be present at the start of this year’s rally along with the Playboy TV UK Production team filming the event.

“We are very excited about being a part of this year’s Cannonball 8000 Rally,” says Richard Gale, Playboy TV UK’s Director of Sales and Marketing. “Beautiful girls and fast cars are a major draw for our viewers and I anticipate many will be along to share in the glamour and excitement of this event.”

Conrad Wall, CEO 8000 Inc commented, “It is extremely important for the Cannonball brand to be associated with leading names within the media and entertainment industry and to have a global icon such as Playboy TV UK not only associated with but taking an active and lead role in this years rally is fantastic news for the company and the competitors. We are extremely excited about this new partnership as there is a natural fit with the two brands that adds to the unquestionable glamour of the event. I am delighted that Playboy TV UK has signed up and look forward to a prosperous and enjoyable relationship.”