Honda Celebrates 50th Anniversary of Super Cub Motorcycle

TOKYO, Japan, July 23, 2008– Honda Motor Co., Ltd. held a ceremony, July 21, 2008, to commemorate the 50th anniversary of Super Cub sales which began in August 1958. The ceremony for associates was held at Honda’s Kumamoto Factory where Super Cub is produced in Japan.

“The reason we have been able to continue producing and selling Super Cub for 50 years, which is quite a long time, is because of our customers who enjoy using Super Cub every day,” said Takeo Fukui, president & CEO of Honda Motor Co, Ltd. “I would also like to thank Honda associates who have supported the history of Super Cub. Super Cub has continuously advanced to accommodate the needs and preferences of people throughout the world, and cumulative worldwide production of Cub series motorcycles reached the 60 million-unit milestone in April of this year. Moreover, in this year of the 50th anniversary of Super Cub, a new motorcycle plant has been built at this Kumamoto Factory, and the transfer of motorcycle production to the new plant will be completed within this year. I expect Kumamoto Factory to serve as the global leader of Honda’s motorcycle production operations around the world and to continue providing our customers with products that create new value.”

Since the introduction of the first Super Cub C100 model in 1958, Super Cub has been a long-selling product sold in more than 160 countries* to date, and customers around the world enjoy using Super Cub every day. Production of Super Cub in regions outside of Japan began in 1961 in Taiwan, with production based on component parts sets provided from Japan and was expanded to other countries based on Honda’s commitment to “build products close to the customer.” The Honda Cub series is currently being produced at 16 plants in 15 countries around the world.