BMW of North America Appoints New Executive Vice President of Operations

WOODCLIFF LAKE, N.J., July 25 -- BMW of North America, LLC, the U.S. division of the German manufacturer of premium vehicles and motorcycles, today announced the appointment of Peter Miles to the position of Executive Vice President of Operations, effective September 1st, 2008. Miles replaces Howard Mosher who retired earlier this year.

In this function Miles will report to Jim O'Donnell, President of BMW of North America, LLC, Miles, 47, will be responsible for all BMW sales operations and dealer relations within the U.S.

"This position is vitally important to our implementing the right revenue enhancing actions that help maintain our retail network's strong market position in light of the dynamic change the U.S. automobile business is experiencing," said Jim O'Donnell, President of BMW of North America, LLC. "Peter's background and skills are an important part of our success in this work."

Born in England, Miles began his career as a management consultant at Anderson & Co and as a divisional managing director at Burdens Group. In 1996, he moved to the United States to join BMW Group's former Land Rover organization, where he was Vice President Retail Operations for North America. Following the BMW Group's sale of the sports utility vehicle brand to Ford Motor Company in 2000, he stayed with Land Rover for two years until rejoining BMW Group in September 2002 as General Manager, Western Region for Rolls-Royce Motor Cars North America. In June 2005, after the launch of the new Rolls-Royce Phantom, Miles assumed the position of President of Rolls-Royce Motor Cars North America, LLC. Since March 2007 Miles has been Regional Vice President of BMW's Central Sales Region based in Chicago.

BMW Group In America

BMW of North America, LLC has been present in the United States since 1975. Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003. The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and the Rolls-Royce brand of Motor Cars; DesignworksUSA, an industrial design firm in California; a technology office in Silicon Valley and various other operations throughout the country. BMW Manufacturing Co., LLC in South Carolina is part of BMW Group's global manufacturing network and is the exclusive manufacturing plant for all Z4 models, X5 Sports Activity Vehicles and X6 Sports Activity Coupes. The BMW Group sales organization is represented in the U.S. through networks of 338 BMW passenger car centers, 335 BMW Sports Activity Vehicle centers, 142 BMW motorcycle retailers, 82 MINI passenger car dealers, and 30 Rolls-Royce Motor Car dealers. BMW (US) Holding Corp., the BMW Group's sales headquarters for North, Central and South America, is located in Woodcliff Lake, New Jersey.