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Toyota Reports July 2008 Sales Down


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TORRANCE, CA - Aug. 1, 2008: Toyota Motor Sales (TMS), U.S.A., Inc., today reported July sales of 197,424 vehicles, a decrease of 18.7 percent from last July, on a daily selling rate basis.

The Toyota Division posted July sales of 175,242 units, a decrease of 17.9 percent from last July. The Lexus Division reported July sales of 22,182 units, a decrease of 24.6 percent from the year-ago month.

Toyota Division

Toyota Division passenger cars recorded July sales of 114,880 units, down 5.4 percent from the same period last year. Passenger-car sales were led by Camry and Camry Hybrid, which posted combined sales of 42,131 units. Camry Hybrid reported July sales of 2,645 units. Corolla recorded sales of 34,438 units for the month, up seven percent over July 2007. With limited availability, the Prius mid-size gas-electric hybrid posted July sales of 14,785 units. Yaris reported July sales of 8,620 units.

"Having the industry's most fuel-efficient lineup is of value to us so long as we have the right product mix in our showrooms," said TMS President Jim Lentz. "That's why we're accelerating production of 4-cylinder models and quickly responding to market conditions with repurposed U.S. plants and plans for a U.S.-built Prius."

Toyota Division light trucks recorded July sales of 60,362 units, down 34.3 percent from July 2007. Light truck sales were led by the Tundra full- size pickup with July sales of 13,413 units. The Tacoma mid-size pickup reported sales of 11,662 units for the month. Highlander and Highlander Hybrid posted combined sales of 6,763 units in July. The Highlander Hybrid gas-electric mid-size SUV reported July sales of 1,371 units, up five percent over last July. Sequoia posted sales of 2,823 units for the month, up 50.4 percent over the same period last year.

Scion posted July sales of 11,906 units. The xB urban utility vehicle led the way with July sales of 5,081 units. The tC sports coupe posted July sales of 4,787 units. The xD reported sales of 2,038 units for the month.

Lexus Division

Lexus passenger cars reported July sales of 13,219 units, a decrease of 27.2 percent from July 2007. Passenger-car sales were led by the ES entry luxury sedan with July sales of 5,563 units. The IS entry luxury sport sedan reported combined sales of 4,750 units. The LS flagship luxury sedan reported combined sales of 1,466 units. The GS luxury sport sedan reported combined July sales of 1,297 units.

Lexus Division light trucks recorded July sales of 8,963 units, down 20.3 percent from the year-ago month. Lexus sales were led by the RX luxury utility vehicle, which posted combined July sales of 7,101 units. The RX 400h hybrid luxury utility vehicle reported July sales of 1,439 units. The LX 570 reported sales of 843 units, an increase of 277.7 percent versus the same period last year.

TMS Hybrids

TMS calendar-year-to-date hybrid sales totaled 165,522 units. TMS posted July sales of 20,363 hybrid vehicles. Toyota Division recorded sales of 18,801 hybrids for the month. Lexus Division reported July sales of 1,562 hybrids.

There were 26 selling days this month, as compared to 24 selling days last July.

                           TOYOTA RETAIL SALES
                        (INCLUDES FLEET & HAWAII)
                                July, 2008

                        -----CURRENT MONTH-----    --CALENDAR YEAR TO DATE--
                                          DSR %                        DSR %
                          2008     2007     CHG       2008       2007    CHG

  YARIS                  8,620    8,126    -2.1     73,300     54,648   33.4
  COROLLA               34,438   29,719     7.0    228,926    231,940   -1.9
  CAMRY                 42,131   41,514    -6.3    282,012    282,044   -0.6
  AVALON                 3,000    5,092   -45.6     27,438     42,614  -36.0
  PRIUS                 14,785   16,062   -15.0    106,225    110,565   -4.5
  SCION xA                   0      338  -100.0         39      9,204  -99.6
  SCION xB               5,081    5,073    -7.5     31,007     23,661   30.3
  SCION tC               4,787    6,229   -29.1     28,517     39,779  -28.7
  SCION xD               2,038        0       -     18,217          0      -
  TOTAL TOYOTA DIV.
   PASS. CAR           114,880  112,153    -5.4    795,682    794,459   -0.4

  ES                     5,563    6,909   -25.7     38,719     47,307  -18.6
  LS                     1,466    2,696   -49.8     13,020     20,268  -36.1
  SC                       143      304   -56.6      1,373      2,400  -43.1
  GS                     1,297    1,954   -38.7     10,356     13,122  -21.5
  IS                     4,750    4,892   -10.4     31,010     32,568   -5.3
  TOTAL LEXUS
   PASS. CAR            13,219   16,755   -27.2     94,478    115,665  -18.8

  TOTAL TOYOTA
   PASS. CAR           128,099  128,908    -8.3    890,160    910,124   -2.7

  SIENNA                 8,726   11,599   -30.6     74,996     84,948  -12.2
  RAV4                  12,006   14,494   -23.5     83,522    101,618  -18.3
  FJ CRUISER             1,577    4,128   -64.7     18,239     33,882  -46.5
  4RUNNER                3,107    6,676   -57.0     30,228     50,870  -40.9
  HIGHLANDER             6,763    8,858   -29.5     68,152     73,607   -7.9
  LAND CRUISER             285      163    61.4      2,772      1,408   95.8
  SEQUOIA                2,823    1,733    50.4     19,367     14,582   32.1
  TOTAL SUV             26,561   36,052   -32.0    222,280    275,967  -19.9

  4X2 TACOMA             6,438    8,279   -28.2     54,359     63,059  -14.3
  4X4 TACOMA             5,224    5,684   -15.2     41,371     43,366   -5.1
  TOTAL TACOMA          11,662   13,963   -22.9     95,730    106,425  -10.6
  TUNDRA                13,413   23,150   -46.5     89,929    105,990  -15.6
  TOTAL PICKUP          25,075   37,113   -37.6    185,659    212,415  -13.1
  TOTAL TOYOTA DIV.
   LT TRUCK             60,362   84,764   -34.3    482,935    573,330  -16.2
  LX                       843      206   277.7      5,021      1,751  185.1
  GX                     1,019    1,767   -46.8      9,783     12,273  -20.7
  RX                     7,101    8,413   -22.1     49,611     57,654  -14.4
  TOTAL LEXUS
   LIGHT TRUCK           8,963   10,386   -20.3     64,415     71,678  -10.6

  TOTAL TOYOTA
   LIGHT TRUCK          69,325   95,150   -32.7    547,350    645,008  -15.6

  TOTAL TOYOTA DIV.    175,242  196,917   -17.9  1,278,617  1,367,789   -7.0
  TOTAL LEXUS           22,182   27,141   -24.6    158,893    187,343  -15.7

  TOTAL TOYOTA         197,424  224,058   -18.7  1,437,510  1,555,132   -8.1
  MEMO:
  DOM. COROLLA          23,427   27,684   -21.9    188,494    209,346  -10.5
  DOM. CAMRY            41,595   36,880     4.1    276,326    235,424   16.7
  DOM. PICKUP           25,075   37,113   -37.6    185,659    212,415  -13.1
  DOM. RX                5,346    6,100   -19.1     35,202     41,498  -15.6

  SELLING DAYS              26       24                179        178

  TOYOTA DIV.
   IMPORT CAR           46,858   42,497     1.8    303,424    307,075   -1.7
  LEXUS IMPORT CAR      13,219   16,755   -27.2     94,478    115,665  -18.8
  TOYOTA DIV NA
   BUILT CARS           68,022   69,656    -9.9    492,258    487,384    0.4
  TOTAL TOYOTA CARS    128,099  128,908    -8.3    890,160    910,124   -2.7

  TOYOTA DIV. IMPORT
   LT TRUCK             23,738   34,319   -36.2    202,913    261,385  -22.8
  LEXUS IMPORT
   LT TRUCK              3,617    4,286   -22.1     29,213     30,180   -3.7
  TOYOTA DIV NA BUILT
   LT TRUCK             36,624   50,445   -33.0    280,022    311,945  -10.7
  LEXUS NA BUILT
   LT TRUCK              5,346    6,100   -19.1     35,202     41,498  -15.6
  TOTAL TOYOTA
   LT TRUCK             69,325   95,150   -32.7    547,350    645,008  -15.6

  SPORT UTILITY
   VEHICLES             33,947   42,310   -25.9    268,456    313,763  -14.9
     Memo: Lexus
      Sport Utility      8,963   10,386   -20.3     64,415     71,678  -10.6

  SMALL VANS             8,726   11,599   -30.6     74,996     84,948  -12.2
  PICKUPS               25,075   37,113   -37.6    185,659    212,415  -13.1

  * NORTH AMERICAN
   BUILT VEHICLES
  COROLLA               23,427   27,684   -21.9    188,494    209,346  -10.5
  CAMRY                 41,595   36,880     4.1    276,326    235,424   16.7
  AVALON                 3,000    5,092   -45.6     27,438     42,614  -36.0
  SIENNA                 8,726   11,599   -30.6     74,996     84,948  -12.2
  PICKUP                25,075   37,113   -37.6    185,659    212,415  -13.1
  SEQUOIA                2,823    1,733    50.4     19,367     14,582   32.1
  RX                     5,346    6,100   -19.1     35,202     41,498  -15.6
  TOTAL                109,992  126,201   -19.5    807,482    840,827   -4.5
  N.A. VEHICLES
   % OF TOTAL             55.7%    56.3%              56.2%      54.1%

  SELLING DAYS              26       24                179        178
  DSR = DAILY
   SELLING RATE